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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps
Paul Hitchens
€ 15.99
€ 11.92
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Description for Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program ... Read more
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program ... Read more
Product Details
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
128
Place of Publication
London, United Kingdom
ISBN
9781473627550
SKU
V9781473627550
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Paul Hitchens
Paul Hitchens and Julia Hitchens have over 50 years' combined experience in the creative industries, working in advertising, branding, design and marketing. They are the husband and wife team behind Verve Brand Consultancy. Since 1996 Paul and Julia have helped hundreds of businesses to realize their brand's potential through consultancy, seminars and training workshops. Their brand name 'Verve' means 'energy, ... Read more
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