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Branded!
Brennan, Bernie F.; Schafer, Lori J.
€ 32.99
€ 27.11
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Description for Branded!
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Series: Wiley and SAS Business Series. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 25. Weight in Grams: 482.
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
- Demonstrates why retailers cannot 'wait and see', and ... Read more
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
Product Details
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Condition
New
Series
Wiley and SAS Business Series
Number of Pages
288
Format
Hardback
Place of Publication
New York, United States
ISBN
9780470768679
SKU
V9780470768679
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brennan, Bernie F.; Schafer, Lori J.
Bernie Brennan is a consultant and investor in retail-related technology. He has served in a number of roles over thirty years in the retail industry, with seventeen of them as Chairman and CEO of Montgomery Ward, Sav-A-Stop Inc., and Household Merchandising. Brennan is a former Chairman of the National Retail Federation and earned the Gold Medal Award as Retailer of ... Read more
Reviews for Branded!
"Insightful and well written." (Retail Systems, May 2011)