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Branding
Steve Coomber
€ 15.99
€ 13.59
FREE Delivery in Ireland
Description for Branding
Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand
Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business ... Read more
Fast track route to mastering brands and branding
Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand
Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
130
Condition
New
Series
ExpressExec S.
Number of Pages
130
Place of Publication
Oxford, United Kingdom
ISBN
9781841124100
SKU
V9781841124100
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Steve Coomber
STEPHEN COOMBER writes for a variety of publications, including The Times and Internet Money magazine. He is author of the report into corporate values, Heart and Soul.
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