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29%OFFBill Chiaravalle - Branding For Dummies - 9781118958087 - V9781118958087
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Branding For Dummies

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Description for Branding For Dummies Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers ... Read more

Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
384
Place of Publication
New York, United States
ISBN
9781118958087
SKU
V9781118958087
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Bill Chiaravalle
Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.

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