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Branding Interior Design: Visibilty and Business Strategy for Interior Designers
Kim Kuhteubl
€ 37.99
€ 25.28
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Description for Branding Interior Design: Visibilty and Business Strategy for Interior Designers
Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewawho you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master ... Read more
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewawho you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master ... Read more
Product Details
Publisher
Schiffer Publishing Ltd
Format
Hardback
Publication date
2016
Condition
New
Weight
707g
Number of Pages
240
Place of Publication
Atglen, United States
ISBN
9780764351297
SKU
V9780764351297
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Kim Kuhteubl
Kim Kuhteubl is an award-winning producer, writer, and Producer's Guild of America member. She's used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter @mebydesigntv.
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