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Brands and Branding
Stephen Brown
€ 42.99
€ 40.79
FREE Delivery in Ireland
Description for Brands and Branding
Paperback. .
Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. ... Read more
Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. ... Read more
Product Details
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
296
Place of Publication
London, United Kingdom
ISBN
9781473919525
SKU
V9781473919525
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Stephen Brown
Stephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books including Fail Better, Free Gift Inside and Wizard: Harry Potter's Brand Magic, the last of which was translated into twelve languages. Once described as `the Antichrist of marketing', his articles have appeared in the Journal of Marketing, the Journal of Consumer Research and theHarvard ... Read more
Reviews for Brands and Branding
Brown's Ten Commandments of Branding offer a concise roadmap of dos and don'ts for brand success! [The book] devotes chapters to the components of brands (logos, names), their roles (they tell stories), their lives (brands are alive!), etc. Along with offering helpful reading lists at the end of each chapter, [and] brand task exercises to get you to ... Read more