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Breaking Through
S. Vandermerwe
€ 61.53
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Description for Breaking Through
Paperback. Num Pages: 209 pages, biography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 291.
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
209
Condition
New
Number of Pages
209
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349517626
SKU
V9781349517626
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About S. Vandermerwe
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. ... Read more
Reviews for Breaking Through
'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning 'This is an interesting and well-written book that challenges many conventions.' - Professional Manager