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Building Brand Value the Playboy Way
Susan Gunelius
€ 62.74
FREE Delivery in Ireland
Description for Building Brand Value the Playboy Way
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Product Details
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
188
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230577893
SKU
V9780230577893
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Susan Gunelius
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on ... Read more
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