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Building Brands Directly
Stewart Pearson
€ 68.44
FREE Delivery in Ireland
Description for Building Brands Directly
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers ... Read more
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers ... Read more
Product Details
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan United Kingdom
Number of pages
447
Condition
New
Number of Pages
431
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349137732
SKU
V9781349137732
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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