HANS WESTERBEEK is Associate Professor of Sport Marketing at La Trobe University, Melbourne, Australia and is a director of Manage to Manage. He is President of the Sport Management Association of Australia and New Zealand, as well as President of The Netherlands Chamber of Commerce in Australia. He has acted as a consultant to numerous sport organisations and the corporate ... Read moresector in Europe and Asia-Pacific. He is co-author of several books including, Sport Business in the Global Marketplace and The Sport Business Future. AARON SMITH is Associate Professor of Sport Management at La Trobe University, Melbourne, Australia, and is a director of the Dutch-Australian consulting company Manage to Manage. He has acted in a consultant capacity for a diverse range of organisations, including multinational corporations, professional sporting clubs, national and state sport associations, local governments and private enterprises. He is co-author of several books including, Sport Business in the Global Marketplace and The Sport Business Future. Show Less