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Business Research Through Argument
Mike Metcalfe
€ 121.24
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Description for Business Research Through Argument
Paperback. Num Pages: 152 pages, biography. BIC Classification: JHB; KFC; KJB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 272.
This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special ... Read more
This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
152
Condition
New
Number of Pages
152
Place of Publication
New York, NY, United States
ISBN
9781461359678
SKU
V9781461359678
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Business Research Through Argument
`Metcalfe's book is an excellent reference for those students having difficulty getting their research started. By orientating the researchers' mind to what they really want to say and how they are going to say it, Metcalfe provides them with the confidence to venture into such areas. In terms of recommending a research methods text to ... Read more