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29%OFFKaren Dietz - Business Storytelling For Dummies - 9781118661215 - V9781118661215
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Business Storytelling For Dummies

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Description for Business Storytelling For Dummies Paperback. Use storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world. Num Pages: 384 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 189 x 234 x 21. Weight in Grams: 578.

Ready to hone your storytelling skills and craft a compelling business narrative?

Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help ... Read more

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

  • Learn the elements of storytelling and how to use them effectively
  • Become a better listener to become a better storyteller
  • Make your stories come to life with relatable details
  • Back up your story with data points
  • Use the power of storytelling to effect change
  • Choose the perfect format to tell your story

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
384
Place of Publication
, United States
ISBN
9781118661215
SKU
V9781118661215
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

About Karen Dietz
Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.

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