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Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries
Gottsch, Christian; Polke, Christian
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Description for Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries
paperback. Series: Internationalisierung und Management. Num Pages: 323 pages, biography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440.
"The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units ... Read more
"The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consists of sub-layers. Players from the converging industries telecommunications, computer hardware/software, media and consumer electronics conduct on-line business units ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
Deutscher Universitätsverlag Germany
Number of pages
323
Condition
New
Series
Internationalisierung und Management
Number of Pages
323
Place of Publication
Wiesbaden, Germany
ISBN
9783824473182
SKU
V9783824473182
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gottsch, Christian; Polke, Christian
Dr. Christian Göttsch promovierte bei Prof. Dr. Hans A. Wüthrich am Lehrstuhl für Internationales Management der Universität der Bundeswehr München. Er ist heute im Corporate Development bei der Gruner + Jahr AG & Co für das Multimedia-Geschäft zuständig.
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