Business & Finance
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Business & Finance
Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118206683
- ISBN
- 9781118206683
Hardback
Condition: New
€ 29.99€ 23.54
€ 29.99
€ 23.54
Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780471650225
- ISBN
- 9780471650225
Hardback
Condition: New
€ 33.99€ 26.36
€ 33.99
€ 26.36
Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471646563
- ISBN
- 9780471646563
Hardback
Condition: New
€ 35.99€ 28.22
€ 35.99
€ 28.22
Hardcover. In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471476115
- ISBN
- 9780471476115
Hardback
Condition: New
€ 44.99€ 34.71
€ 44.99
€ 34.71
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 19.99€ 14.40
€ 19.99
€ 14.40
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319206059
- ISBN
- 9783319206059
Hardback
Condition: New
€ 64.67€ 24.70
€ 64.67
€ 24.70
Hardcover. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2001
- Condition
- New
- SKU
- V9781578516001
- ISBN
- 9781578516001
Hardback
Condition: New
€ 40.99€ 35.96
€ 40.99
€ 35.96
Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 206
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471455165
- ISBN
- 9780471455165
Hardback
Condition: New
€ 43.99€ 33.89
€ 43.99
€ 33.89
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 35.99€ 28.22
€ 35.99
€ 28.22
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 27.99€ 20.68
€ 27.99
€ 20.68
Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th
- Condition
- New
- SKU
- V9781292093147
- ISBN
- 9781292093147
Paperback
Condition: New
€ 87.43
€ 87.43
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 87.31
€ 87.31
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 20.88
€ 27.99
€ 20.88
Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 376
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783540253600
- ISBN
- 9783540253600
Hardback
Condition: New
€ 59.56
€ 59.56
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 20.79
€ 25.99
€ 20.79
Paperback. Series: The FT Guides. Num Pages: 184 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 213 x 139 x 13. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Financial Times/ Prentice Hall
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273757993
- ISBN
- 9780273757993
Paperback
Condition: New
€ 23.10
€ 23.10
Paperback. This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Series: Portable MBA Series. Num Pages: 304 pages, glossary. BIC Classification: KC; KJMD; KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 190 x 16. Weight in Grams: 556.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471595267
- ISBN
- 9780471595267
Paperback
Condition: New
€ 52.92€ 44.94
€ 52.92
€ 44.94
Hardcover. Presents the strategies and insights relied on by 150 of the world's most respected financial experts. This book shows how you can make money in the markets, while learning from fund managers of billion-pound equity funds, market traders, industry-rated analysts, economists from business schools, and, writers on leading financial newspapers. Series: Harriman Rules. Num Pages: 502 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 222 x 152 x 32. Weight in Grams: 722.
- Publisher
- Harriman House Publishing United Kingdom
- Number of pages
- 502
- Format
- Hardback
- Publication date
- 2007
- Edition
- 3 Rev ed
- Condition
- New
- SKU
- V9781905641222
- ISBN
- 9781905641222
Hardback
Condition: New
€ 26.99€ 20.33
€ 26.99
€ 20.33
Paperback. The Company-State offers a political and intellectual history of the English East India Company in the century before its acquisition of territorial power. It argues the Company was no mere merchant, but a form of early modern, colonial state and sovereign that laid the foundations for the British Empire in India. Num Pages: 316 pages, 13 illus. BIC Classification: HBLL; HBTQ; KCZ; LAZ. Category: (G) General (US: Trade). Dimension: 231 x 160 x 16. Weight in Grams: 482.
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 316
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199930364
- ISBN
- 9780199930364
Paperback
Condition: New
€ 65.68
€ 65.68
Hardback. Num Pages: 224 pages. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Permuted Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781682611371
- ISBN
- 9781682611371
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Paperback. Num Pages: 280 pages. BIC Classification: KFFD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Princeton University Press
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691171159
- ISBN
- 9780691171159
Paperback
Condition: New
€ 36.99€ 27.08
€ 36.99
€ 27.08
Hardback.
- Publisher
- Princeton University Press United States
- Number of pages
- 280
- Format
- Hardback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780691125206
- ISBN
- 9780691125206
Hardback
Condition: New
€ 64.68€ 50.69
€ 64.68
€ 50.69
Paperback. The term Financial Derivative is a very broad term which has come to mean any financial transaction whose value depends on the underlying value of the asset concerned. This work features a comprehensive introduction to the theory and practice of financial derivatives. It also discusses and elaborates on the theory of interest rate derivatives. Series: Wiley Series in Probability and Statistics. Num Pages: 468 pages, Illustrations. BIC Classification: KFFM; PBW. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 26. Weight in Grams: 692.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- Revised Edition
- Number of pages
- 468
- Condition
- New
- SKU
- V9780470863596
- ISBN
- 9780470863596
Paperback
Condition: New
€ 76.14
€ 76.14
Hardcover. Offers a comprehensive introduction to the theory and practice of financial derivatives. This book discusses and elaborates on the theory of interest rate derivatives. It focuses on the theory of stochastic calculus, and describes the pricing of a number of different derivatives in practice. Series: Wiley Series in Probability and Statistics. Num Pages: 468 pages, Illustrations. BIC Classification: KFFM; PBW. Category: (P) Professional & Vocational. Dimension: 237 x 159 x 33. Weight in Grams: 844.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- Revised Edition
- Number of pages
- 468
- Condition
- New
- SKU
- V9780470863589
- ISBN
- 9780470863589
Hardback
Condition: New
€ 186.30
€ 186.30