Business & Finance
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Business & Finance
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 35.99€ 28.95
€ 35.99
€ 28.95
Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 206
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471455165
- ISBN
- 9780471455165
Hardback
Condition: New
€ 43.99€ 34.68
€ 43.99
€ 34.68
Hardcover. .
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2001
- Condition
- New
- SKU
- V9781578516001
- ISBN
- 9781578516001
Hardback
Condition: New
€ 40.99€ 36.61
€ 40.99
€ 36.61
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 19.99€ 14.63
€ 19.99
€ 14.63
Hardcover. In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S. Num Pages: 320 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 237 x 166 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471476115
- ISBN
- 9780471476115
Hardback
Condition: New
€ 44.99€ 35.63
€ 44.99
€ 35.63
Hardcover. How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KF; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 239 x 160 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471646563
- ISBN
- 9780471646563
Hardback
Condition: New
€ 35.99€ 28.95
€ 35.99
€ 28.95
Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780471650225
- ISBN
- 9780471650225
Hardback
Condition: New
€ 33.99€ 27.04
€ 33.99
€ 27.04
Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118206683
- ISBN
- 9781118206683
Hardback
Condition: New
€ 29.99€ 24.17
€ 29.99
€ 24.17
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. "The Art of Speculation is laden with insights and studies that are as fresh today as newly cut grass.. a joy to read. The topics covered were timeless in 1931.. and written in 24-carat prose. Num Pages: 384 pages, black & white illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 129 x 25. Weight in Grams: 456.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 1997
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471181880
- ISBN
- 9780471181880
Paperback
Condition: New
€ 40.99€ 31.81
€ 40.99
€ 31.81
Hardback. Ever since coinage was developed in ancient Lydia, an element of society has sought to debase the coin of the realm for personal gain not only by counterfeiting, but also by shaving away precious metal. Num Pages: 304 pages, full color illustrations throughout. BIC Classification: 1KBB; HBTB; JKV; KCBM; KCZ. Category: (P) Professional & Vocational. Dimension: 279 x 216. .
- Format
- Hardback
- Publication date
- 2013
- Publisher
- American Numismatic Society,U.S. United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780897223270
- ISBN
- 9780897223270
Hardback
Condition: New
€ 182.21
€ 182.21
Paperback. Num Pages: 214 pages, biography. BIC Classification: KCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349037919
- ISBN
- 9781349037919
Paperback
Condition: New
€ 32.65
€ 32.65
Hardcover. This timely book, Investment Performance Measurement will help investment professionals successfully analyze and manage their wealth. The CFA Institute is the largest association of professional investment mangers worldwide. Editor(s): Lawton, Philip; Jankowski, Todd. Series: CFA Institute Investment Perspectives. Num Pages: 970 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 55. Weight in Grams: 1812.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 970
- Condition
- New
- SKU
- V9780470395028
- ISBN
- 9780470395028
Hardback
Condition: New
€ 99.91€ 84.39
€ 99.91
€ 84.39
Paperback. Num Pages: 352 pages, biography. BIC Classification: HBJD; HBL; HBTB; JPA; KCZ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 541.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Condition
- New
- SKU
- V9780312174453
- ISBN
- 9780312174453
Paperback
Condition: New
€ 117.27
€ 117.27
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 36.99€ 27.68
€ 36.99
€ 27.68
Hardback. Wealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. Series: The Wiley Finance Series. Num Pages: 296 pages. BIC Classification: 1DBKE; 1DBKW; KFFR; VSB; VSD. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 24. Weight in Grams: 562.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119327523
- ISBN
- 9781119327523
Hardback
Condition: New
€ 42.99€ 30.69
€ 42.99
€ 30.69
Hardback. Some 10 million migrant workers cross national borders each year. This book examines the businesses that move low-skilled workers, explaining recruitment, remuneration and retention, and showing how national borders increase recruitment costs. Tackling the often murky world of labor migration, it fills an important void in this fast-growing field. Num Pages: 240 pages. BIC Classification: JHBL; KCF; KCFM; RGCM. Dimension: 234 x 153. .
- Publisher
- Oxford University Press
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198808022
- ISBN
- 9780198808022
Hardback
Condition: New
€ 55.23
€ 55.23
Paperback. The second edition of this accessible text provides an integrated framework of the study of urban and regional economics. It offers a concise and up-to-date introduction to the main foundational models, principles, and theories of the subject, and uses a range of international examples to illustrate ideas. Num Pages: 432 pages, Illustrations. BIC Classification: KCU; RGCM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 190 x 246 x 21. Weight in Grams: 728.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780199582006
- ISBN
- 9780199582006
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138895089
- ISBN
- 9781138895089
Paperback
Condition: New
€ 59.38
€ 59.38
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138686090
- ISBN
- 9781138686090
Hardback
Condition: New
€ 141.04€ 89.16
€ 141.04
€ 89.16