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Business & Finance
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Business & Finance
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.51
€ 33.99
€ 24.51
Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
- Publisher
- Simon & Schuster UK
- Format
- Paperback
- Publication date
- 2009
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781847398352
- ISBN
- 9781847398352
Paperback
Condition: New
€ 13.99€ 11.69
€ 13.99
€ 11.69
Hardcover. "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L. Num Pages: 352 pages, Ill. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 28. Weight in Grams: 702.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 6th Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471064114
- ISBN
- 9780471064114
Hardback
Condition: New
€ 61.66€ 52.52
€ 61.66
€ 52.52
Paperback. Focuses on critical thinking and effective action for the future of our global agrifood system, based on an understanding of the system's historical roots. This book offers an analysis of the assumptions underlying different perspectives on problems related to food and agriculture around the world and a discussion of alternative solutions. Series: California Studies in Food and Culture. Num Pages: 352 pages, 12 b/w photographs, 55 line illustrations, 17 tables. BIC Classification: KNAC; RNFF; TV. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 630.
- Publisher
- University of California Press United States
- Number of pages
- 301
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780520277427
- ISBN
- 9780520277427
Paperback
Condition: New
€ 40.99€ 29.15
€ 40.99
€ 29.15
Hardback. Focuses on critical thinking and effective action for the future of our global agrifood system, based on an understanding of the system's historical roots. This book offers an analysis of the assumptions underlying different perspectives on problems related to food and agriculture around the world and a discussion of alternative solutions. Series: California Studies in Food and Culture. Num Pages: 352 pages, 12 b/w photographs, 55 line illustrations, 17 tables. BIC Classification: KNAC; RNFF; TV. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 22. Weight in Grams: 503.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- University of California Press United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9780520277410
- ISBN
- 9780520277410
Hardback
Condition: New
€ 69.95€ 54.27
€ 69.95
€ 54.27
Hardcover. Editor(s): Contreras, David A. Num Pages: 132 pages, Illustrations, map. BIC Classification: 1KBB; KNBP; LNKJ. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 15. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 132
- Condition
- New
- SKU
- V9781613248386
- ISBN
- 9781613248386
Hardback
Condition: New
€ 160.05€ 109.70
€ 160.05
€ 109.70
Paperback. Series: Contemporary Geographies of Leisure, Tourism and Mobility. Num Pages: 328 pages, 36 black & white illustrations, 14 black & white tables, 24 black & white halftones, 12 b. BIC Classification: KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 328
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138081345
- ISBN
- 9781138081345
Paperback
Condition: New
€ 60.09
€ 60.09
paperback. Tourism is the world's largest industry. In the past decade it is the natural resource-based sector that has experienced the greatest growth. In particular, adventure, cultural and eco tourism (ACE tourism). This book provides an in-depth overview of the different operations of ACE tourism. Num Pages: 304 pages, Illustrations. BIC Classification: KNSG; RNA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 172 x 17. Weight in Grams: 680.
- Format
- Paperback
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 304
- Condition
- New
- Publication date
- 2002
- Edition
- Illustrated
- SKU
- V9780851996103
- ISBN
- 9780851996103
Paperback
Condition: New
€ 54.99€ 52.76
€ 54.99
€ 52.76
David A. Good's The Politics of Public Money examines the extent to which the Canadian federal budgetary process is shifting from one based on a bilateral relationship between departmental spenders and central guardians to one based on a more complex, multilateral relationship involving a variety of players. Series: IPAC Series in Public Management & Governance. Num Pages: 416 pages, 1 figure. BIC Classification: 1KBC; KFFD. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 29. Weight in Grams: 740.
- Publication date
- 2014
- Publisher
- University of Toronto Press Canada
- Edition
- 2 Rev ed
- Number of pages
- 416
- Condition
- New
- SKU
- V9781442647411
- ISBN
- 9781442647411
Paperback
Condition: New
€ 92.06
€ 92.06
paperback. A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultants. Num Pages: 1216 pages, 150 b/w illus. 182 tables. BIC Classification: KCH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 248 x 179 x 53. Weight in Grams: 2364.
- Publisher
- Cambridge University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781107465923
- ISBN
- 9781107465923
Paperback
Condition: New
€ 96.15
€ 96.15
Hardcover. A practical framework for effectively managing performance in today's complex, competitive and risky global markets The Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Num Pages: 320 pages, Illustrations. BIC Classification: KFCM; KJC; KJMV1. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 33. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 3rd Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470539798
- ISBN
- 9780470539798
Hardback
Condition: New
€ 59.28€ 50.62
€ 59.28
€ 50.62
Hardback. Designed to help move from verbal to mathematical to computational representations in economic modeling, this book is organized around economic topics as macroeconomics, microeconomics, and finance. It employs software systems, including MATLAB, Mathematica, GAMS, the nonlinear programming solver in Excel, and the database systems in Access. Num Pages: 456 pages, 112 line illus. 36 tables. BIC Classification: KC; UY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 254 x 178 x 30. Weight in Grams: 942.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Princeton University Press
- Number of pages
- 448
- Condition
- New
- SKU
- V9780691125497
- ISBN
- 9780691125497
Hardback
Condition: New
€ 163.62€ 123.24
€ 163.62
€ 123.24
Hardback. Ensure that the right parties have been approached, in the right sequence, to address the right interests, under the right expectations, and facing the right consequences of walking away if there is no deal. This title demonstrates how superior setup moves and deal designs can enable you to reach remarkable agreements at the table. Num Pages: 304 pages, illustrations. BIC Classification: KJN. Category: (G) General (US: Trade). Dimension: 235 x 164 x 29. Weight in Grams: 604.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 286
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591397991
- ISBN
- 9781591397991
Hardback
Condition: New
€ 33.99€ 30.82
€ 33.99
€ 30.82
Hardcover. Editor(s): Mancuso, David A.; Grenada, Isobel M. Num Pages: 182 pages, tables, graphs, charts. BIC Classification: KJ; KNDP. Category: (G) General (US: Trade). Dimension: 262 x 185 x 17. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 182
- Condition
- New
- SKU
- V9781612093949
- ISBN
- 9781612093949
Hardback
Condition: New
€ 220.52€ 150.80
€ 220.52
€ 150.80
Paperback. This book describes a variety of patterns for internet-based solutions that support e-Business and its underpinnings. The sequence of patterns flows from business to process to commerce comprising a fundamental view of e-Business, e-Process and e-Commerce. Series: Emerging Technologies. Num Pages: 153 pages, illustrations. BIC Classification: KJ; UY. Category: (P) Professional & Vocational. Dimension: 258 x 164 x 12. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 153
- Condition
- New
- SKU
- V9780471736110
- ISBN
- 9780471736110
Paperback
Condition: New
€ 111.95
€ 111.95
Paperback. Essential guidance for preventing fraud in the card-not-present (CNP) space
This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Series: Essentials Series. Num Pages: 304 pages, Illustrations. BIC Classification: KFFK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 20. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470638798
- ISBN
- 9780470638798
Paperback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardcover. Explores the practical lessons learned from internationally renowned companies to bring about lasting and fundamental organizational transformation, providing a useful set of field--tested concepts and techniques for anyone seeking to promote change. Num Pages: 320 pages, illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 23. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 320
- Condition
- New
- SKU
- V9780787900427
- ISBN
- 9780787900427
Hardback
Condition: New
€ 69.31
€ 69.31
Hardcover. 'New Tools for Challenging the Status Quo' bolts together the image or theory and the reality of what is required to change the performance of an enterprise. Whether the challenge is renewal or fundamental change, this book delivers real-life depictions that aim to help all who invest the time. Num Pages: 352 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 161 x 32. Weight in Grams: 533.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 352
- Condition
- New
- SKU
- V9780787909475
- ISBN
- 9780787909475
Hardback
Condition: New
€ 45.99€ 35.42
€ 45.99
€ 35.42
Hardcover. Facing an explosion of workplace complexity, many executives choose a team--supported approach to organizational leadership over more traditional leadership models. Num Pages: 300 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 163 x 24. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 300
- Condition
- New
- SKU
- V9780787910235
- ISBN
- 9780787910235
Hardback
Condition: New
€ 66.45
€ 66.45
Hardcover. Based on over ten years consulting with such organizations as AT&T, Citicorp, Corning, American Express and PepsiCo, the authors reveal techniques for dealing with the range of strategic issues facing organizations. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJL; KJM; KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 157 x 27. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 304
- Condition
- New
- SKU
- V9781555424435
- ISBN
- 9781555424435
Hardback
Condition: New
€ 69.60
€ 69.60
Paperback. David Peoples reveals how you can reach the decision makers at the top and clinch the sale. Ita s tougher than ever to win over todaya s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 16. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471581055
- ISBN
- 9780471581055
Paperback
Condition: New
€ 50.99€ 39.21
€ 50.99
€ 39.21
Hardcover. From the reviews of Presentations Plus -- "If you want some distilled wisdom on how to improve, read this book. The author shows how to develop and deliver an effective and exciting presentation, based on his own success on the battlefield of business. His methods are simple, practical, and proven; his approach is effective. Num Pages: 304 pages, Illustrations, facsims., forms. BIC Classification: CFG; KJP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 167 x 24. Weight in Grams: 595.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471559269
- ISBN
- 9780471559269
Hardback
Condition: New
€ 155.05
€ 155.05
Paperback. * New and expanded 4th edition now covers even more examples. * Includes more than fifty new international business blunders. * Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Num Pages: 192 pages. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 218 x 139 x 14. Weight in Grams: 242.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781405134927
- ISBN
- 9781405134927
Paperback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Series: Cornell Studies in Money. Num Pages: 288 pages, 21 tables, 1 line drawings, 13 charts. BIC Classification: 1QFG; JPQB; KCL. Category: (G) General (US: Trade). Dimension: 163 x 243 x 24. Weight in Grams: 540.
- Publisher
- Cornell University Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801453847
- ISBN
- 9780801453847
Hardback
Condition: New
€ 60.32
€ 60.32