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Business & Finance
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Business & Finance
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 20.99€ 16.79
€ 20.99
€ 16.79
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.79
€ 13.99
€ 10.79
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 15.99€ 12.58
€ 15.99
€ 12.58
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 16.99€ 12.18
€ 16.99
€ 12.18
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 15.99€ 11.70
€ 15.99
€ 11.70
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Paperback. Select and execute the best trades and reduce risk Rather than teaching options from a financial perspective, How to Price and Trade Options: Identify, Analyze, and Execute the Best Trade Probabilities goes back to the Nobel Prize-winning Black-Scholes model. Series: Bloomberg Financial. Num Pages: 224 pages. BIC Classification: KFFM2. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 17. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118871140
- ISBN
- 9781118871140
Paperback
Condition: New
€ 68.68€ 58.41
€ 68.68
€ 58.41
Hardcover. An insider's look at corporate culture at one of Fortune's Top 100 Best Companies to Work for in America A business can purchase, imitate, or replicate most of its elements, but when a business places its competitive advantage with its people, it can become the market leader. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 21. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471708902
- ISBN
- 9780471708902
Hardback
Condition: New
€ 30.99€ 23.86
€ 30.99
€ 23.86
Paperback. Editor(s): Gray, Dave. Num Pages: 700 pages, diagrams, photographs, line drawings, realia illustrations. BIC Classification: 4KL; KC. Category: (E) Primary & Secondary Education; (U) Tertiary Education (US: College). Dimension: 279 x 221 x 29. Weight in Grams: 1648.
- Publisher
- Anderton Press Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th edition
- Condition
- New
- SKU
- V9780993133107
- ISBN
- 9780993133107
Paperback
Condition: New
€ 70.30
€ 70.30
Paperback. Anderton's bestselling Economics texts -- updated for the new GCE specifications Num Pages: 768 pages. BIC Classification: KC. Category: (E) Primary & Secondary Education. Dimension: 268 x 216 x 32. Weight in Grams: 2046.
- Publisher
- Pearson Education.
- Number of pages
- 768
- Format
- Paperback
- Publication date
- 2008
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781405892353
- ISBN
- 9781405892353
Paperback
Condition: New
€ 86.84
€ 86.84
Hardback. Originally published in 2 vols.: Paris: Armand Colin, c2007 and c2008. Translator(s): Rendall, Steven. Num Pages: 648 pages. BIC Classification: 1QDAG; 3D; HBJD1; HBLA1; KCZ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 43. Weight in Grams: 1028.
- Publisher
- Princeton University Press United States
- Number of pages
- 648
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780691144702
- ISBN
- 9780691144702
Hardback
Condition: New
€ 53.29€ 42.23
€ 53.29
€ 42.23
Hardcover. "Time management is essential for successful negotiations. This book helps you do first things first. " - Jeanne Brett, DeWitt W. Buchanan,Jr. Editor(s): Pekar, Michele. Num Pages: 264 pages, Illustrations. BIC Classification: KJN. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 20. Weight in Grams: 530.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470750087
- ISBN
- 9780470750087
Hardback
Condition: New
€ 35.99€ 35.90
€ 35.99
€ 35.90
Paperback. aeo Alain Lipietz was one of the main proponents of the "French Regulation Approach". aeo This book is a major contribution to the study of the political economy of Europe. aeo Lipietz puts forward an alternative set of progressive measures to address the social changes of the late twentieth century. Series: Europe & the International Order. Num Pages: 224 pages, 0. BIC Classification: JPA; KCA; RNC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 140 x 14. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9780745608662
- ISBN
- 9780745608662
Paperback
Condition: New
€ 24.66
€ 24.66
Hardback. Editor(s): Marciano, Alain; Medema, Steven G. Series: History of Political Economy Annual Supplement. Num Pages: 280 pages. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 234 x 160 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Duke University Press United States
- Number of pages
- 280
- Condition
- New
- SKU
- V9780822368335
- ISBN
- 9780822368335
Hardback
Condition: New
€ 66.45
€ 66.45
Hardcover. Series: Wiley Finance Series. Num Pages: 350 pages, Illustrations. BIC Classification: KFFM; PBW. Category: (P) Professional & Vocational. Dimension: 251 x 176 x 24. Weight in Grams: 756.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9781118513453
- ISBN
- 9781118513453
Hardback
Condition: New
€ 79.10
€ 79.10
Hardback. What effects will the current economic crisis have on the long-term development of our societies? What does the future hold in store when we emerge from the crisis? These two questions lie at the heart of this important new book by the leading French sociologist Alain Touraine. Num Pages: 180 pages. BIC Classification: JP; KCX. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780745653846
- ISBN
- 9780745653846
Hardback
Condition: New
€ 66.45
€ 66.45
Paperback. What effects will the current economic crisis have on the long-term development of our societies? What does the future hold in store when we emerge from the crisis? These two questions lie at the heart of this important new book by the leading French sociologist Alain Touraine. Num Pages: 180 pages. BIC Classification: JP; KCX. Category: (P) Professional & Vocational. Dimension: 231 x 164 x 15. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780745653853
- ISBN
- 9780745653853
Paperback
Condition: New
€ 22.12
€ 22.12
Paperback. Today neoliberals argue that we should let ourselves be guided by market forces and that there is little we can do to stem the flow of economic globalization. On the other hand, thinkers on the left continue to denounce domination and claim to speak in the name of victims who are powerless to change the circumstances of their lives. Num Pages: 128 pages, 0. BIC Classification: JFFS; JPA; JPFK; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 10. Weight in Grams: 198.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Polity Press United Kingdom
- Number of pages
- 128
- Condition
- New
- SKU
- V9780745624341
- ISBN
- 9780745624341
Paperback
Condition: New
€ 23.41
€ 23.41
Hardback. Sustainable development is one of the key challenges of our time. It has social, ecological and economic dimensions, which makes it also a multi-faceted and complex problem. International Business scholars have stressed that the Multinational Enterprise should be considered the most important vehicle through which sustainable development occurs in Editor(s): Verbeke, Alain; Tulder, Rob van; Strange, Roger. Series: Progress in International Business Research. Num Pages: 464 pages, black & white tables, figures. BIC Classification: KJJ; KJK. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 232 x 40. Weight in Grams: 832.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781781909898
- ISBN
- 9781781909898
Hardback
Condition: New
€ 175.28
€ 175.28
Hardcover. This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies. Editor(s): Verbeke, Alain; Tulder, Rob van; Lundan, Sarianna. Series: Progress in International Business Research. Num Pages: 503 pages. BIC Classification: KJK. Category: (G) General (US: Trade). Dimension: 280 x 314 x 44. Weight in Grams: 906.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414221
- ISBN
- 9781784414221
Hardback
Condition: New
€ 175.28
€ 175.28
Hardback. This latest volume of Progress in International Business Research explores novel ways in which international business is organized. Contributions advance our understanding and stretch our thinking about new organizational and geographic structures in MNCs, and other organizational forms across borders and geographies. Series: Progress in International Business Research. Num Pages: 488 pages. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 237 x 44. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781785604232
- ISBN
- 9781785604232
Hardback
Condition: New
€ 165.87
€ 165.87
Paperback. Networking for Nerds provides a step-by-step guide to understanding how to access hidden professional opportunities through networking. Num Pages: 248 pages. BIC Classification: KJB; KJP. Category: (P) Professional & Vocational. Dimension: 173 x 243 x 15. Weight in Grams: 382.
- Publisher
- John Wiley and Sons Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118663585
- ISBN
- 9781118663585
Paperback
Condition: New
€ 33.99€ 26.84
€ 33.99
€ 26.84
Hardcover. Editor(s): Hutson, Alaina. Num Pages: 102 pages. BIC Classification: 1KBB; KNG. Category: (P) Professional & Vocational. Dimension: 159 x 236 x 12. Weight in Grams: 314.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781633212350
- ISBN
- 9781633212350
Hardback
Condition: New
€ 194.19€ 132.58
€ 194.19
€ 132.58
Paperback. Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions. Editor(s): Fyall, Alan; Leask, Anna; Garrod, Brian; Wanhill, Stephen. Num Pages: 384 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 165 x 218 x 10. Weight in Grams: 686.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780750685450
- ISBN
- 9780750685450
Paperback
Condition: New
€ 62.39
€ 62.39