Business & Finance
Results 901 - 920 of 25447
Business & Finance
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.79
€ 13.99
€ 10.79
Paperback. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 202 x 135 x 20. Weight in Grams: 262.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2004
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060081997
- ISBN
- 9780060081997
Paperback
Condition: New
€ 15.99€ 14.58
€ 15.99
€ 14.58
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 14.99€ 12.33
€ 14.99
€ 12.33
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 16.99€ 12.05
€ 16.99
€ 12.05
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 14.99€ 11.57
€ 14.99
€ 11.57
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 29.99€ 21.60
€ 29.99
€ 21.60
Paperback. Select and execute the best trades and reduce risk Rather than teaching options from a financial perspective, How to Price and Trade Options: Identify, Analyze, and Execute the Best Trade Probabilities goes back to the Nobel Prize-winning Black-Scholes model. Series: Bloomberg Financial. Num Pages: 224 pages. BIC Classification: KFFM2. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 17. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118871140
- ISBN
- 9781118871140
Paperback
Condition: New
€ 68.21€ 56.98
€ 68.21
€ 56.98
Paperback. Based in the "science" of resiliency, this book shows people in various occupations and circumstances how to become skilled at bouncing back quickly from setbacks, making difficult challenges turn out well, and converting misfortune into good fortune. Num Pages: 225 pages, illustrations. BIC Classification: KJW. Category: (P) Professional & Vocational. Dimension: 215 x 141 x 15. Weight in Grams: 288.
- Publisher
- Berrett-Koehler United States
- Number of pages
- 300
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576753293
- ISBN
- 9781576753293
Paperback
Condition: New
€ 23.99€ 20.09
€ 23.99
€ 20.09
Hardcover. An insider's look at corporate culture at one of Fortune's Top 100 Best Companies to Work for in America A business can purchase, imitate, or replicate most of its elements, but when a business places its competitive advantage with its people, it can become the market leader. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 21. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471708902
- ISBN
- 9780471708902
Hardback
Condition: New
€ 29.99€ 23.57
€ 29.99
€ 23.57
Hardback. Originally published in 2 vols.: Paris: Armand Colin, c2007 and c2008. Translator(s): Rendall, Steven. Num Pages: 648 pages. BIC Classification: 1QDAG; 3D; HBJD1; HBLA1; KCZ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 43. Weight in Grams: 1028.
- Publisher
- Princeton University Press United States
- Number of pages
- 648
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780691144702
- ISBN
- 9780691144702
Hardback
Condition: New
€ 52.92€ 41.71
€ 52.92
€ 41.71
Hardcover. "Time management is essential for successful negotiations. This book helps you do first things first. " - Jeanne Brett, DeWitt W. Buchanan,Jr. Editor(s): Pekar, Michele. Num Pages: 264 pages, Illustrations. BIC Classification: KJN. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 20. Weight in Grams: 530.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470750087
- ISBN
- 9780470750087
Hardback
Condition: New
€ 35.99€ 35.62
€ 35.99
€ 35.62
Paperback. aeo Alain Lipietz was one of the main proponents of the "French Regulation Approach". aeo This book is a major contribution to the study of the political economy of Europe. aeo Lipietz puts forward an alternative set of progressive measures to address the social changes of the late twentieth century. Series: Europe & the International Order. Num Pages: 224 pages, 0. BIC Classification: JPA; KCA; RNC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 140 x 14. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9780745608662
- ISBN
- 9780745608662
Paperback
Condition: New
€ 24.19
€ 24.19
Hardback. Editor(s): Marciano, Alain; Medema, Steven G. Series: History of Political Economy Annual Supplement. Num Pages: 280 pages. BIC Classification: KCA. Category: (G) General (US: Trade). Dimension: 234 x 160 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Duke University Press United States
- Number of pages
- 280
- Condition
- New
- SKU
- V9780822368335
- ISBN
- 9780822368335
Hardback
Condition: New
€ 70.34
€ 70.34
Hardcover. Series: Wiley Finance Series. Num Pages: 350 pages, Illustrations. BIC Classification: KFFM; PBW. Category: (P) Professional & Vocational. Dimension: 251 x 176 x 24. Weight in Grams: 756.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9781118513453
- ISBN
- 9781118513453
Hardback
Condition: New
€ 77.43
€ 77.43
Hardback. Today neoliberals argue that we should let ourselves be guided by market forces and that there is little we can do to stem the flow of economic globalization. On the other hand, thinkers on the left continue to denounce domination and claim to speak in the name of victims who are powerless to change the circumstances of their lives. Num Pages: 128 pages, 0. BIC Classification: JFFS; JPA; JPFK; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 161 x 15. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 128
- Condition
- New
- SKU
- V9780745624334
- ISBN
- 9780745624334
Hardback
Condition: New
€ 64.97
€ 64.97
Hardback. What effects will the current economic crisis have on the long-term development of our societies? What does the future hold in store when we emerge from the crisis? These two questions lie at the heart of this important new book by the leading French sociologist Alain Touraine. Num Pages: 180 pages. BIC Classification: JP; KCX. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780745653846
- ISBN
- 9780745653846
Hardback
Condition: New
€ 65.28
€ 65.28
Paperback. What effects will the current economic crisis have on the long-term development of our societies? What does the future hold in store when we emerge from the crisis? These two questions lie at the heart of this important new book by the leading French sociologist Alain Touraine. Num Pages: 180 pages. BIC Classification: JP; KCX. Category: (P) Professional & Vocational. Dimension: 231 x 164 x 15. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780745653853
- ISBN
- 9780745653853
Paperback
Condition: New
€ 21.71
€ 21.71
Paperback. Today neoliberals argue that we should let ourselves be guided by market forces and that there is little we can do to stem the flow of economic globalization. On the other hand, thinkers on the left continue to denounce domination and claim to speak in the name of victims who are powerless to change the circumstances of their lives. Num Pages: 128 pages, 0. BIC Classification: JFFS; JPA; JPFK; KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 10. Weight in Grams: 198.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Polity Press United Kingdom
- Number of pages
- 128
- Condition
- New
- SKU
- V9780745624341
- ISBN
- 9780745624341
Paperback
Condition: New
€ 23.11
€ 23.11
Hardback. Sustainable development is one of the key challenges of our time. It has social, ecological and economic dimensions, which makes it also a multi-faceted and complex problem. International Business scholars have stressed that the Multinational Enterprise should be considered the most important vehicle through which sustainable development occurs in Editor(s): Verbeke, Alain; Tulder, Rob van; Strange, Roger. Series: Progress in International Business Research. Num Pages: 464 pages, black & white tables, figures. BIC Classification: KJJ; KJK. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 232 x 40. Weight in Grams: 832.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781781909898
- ISBN
- 9781781909898
Hardback
Condition: New
€ 172.34
€ 172.34
Paperback. The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises. Num Pages: 611 pages, 61 b/w illus. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 246 x 176 x 25. Weight in Grams: 1060. 611 pages, 61 b/w illus. The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJC; KJK. Dimension: 246 x 176 x 25. Weight: 1054.
- Publisher
- Cambridge University Press
- Number of pages
- 611
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781107683099
- ISBN
- 9781107683099
Paperback
Condition: New
€ 55.79
€ 55.79