Business & Finance
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Business & Finance
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 23.62
€ 32.99
€ 23.62
Paperback. This broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. Num Pages: 408 pages, illustrations (black and white), charts. BIC Classification: KJMV3; UNF. Category: (XV) Technical / Manuals. Dimension: 234 x 179 x 21. Weight in Grams: 718.
- Publisher
- O´Reilly Media
- Number of pages
- 408
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449361327
- ISBN
- 9781449361327
Paperback
Condition: New
€ 52.99€ 37.53
€ 52.99
€ 37.53
Num Pages: 597 pages, black & white illustrations, figures. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 252 x 180 x 38. Weight in Grams: 1318.
- Publication date
- 2011
- Publisher
- Technics Publications LLC United States
- Number of pages
- 597
- Condition
- New
- SKU
- V9781935504108
- ISBN
- 9781935504108
Paperback
Condition: New
€ 85.70€ 66.13
€ 85.70
€ 66.13
Paperback. Num Pages: 321 pages, b/w illus. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 21. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Technics Publications LLC United States
- Number of pages
- 321
- Condition
- New
- SKU
- V9780977140022
- ISBN
- 9780977140022
Paperback
Condition: New
€ 67.85€ 53.01
€ 67.85
€ 53.01
Paperback. Num Pages: 285 pages, tables & b/w illus. BIC Classification: KJU; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 18. Weight in Grams: 614.
- Publisher
- Technics Publications LLC United States
- Number of pages
- 285
- Format
- Paperback
- Publication date
- 2009
- Edition
- First
- Condition
- New
- SKU
- V9780977140077
- ISBN
- 9780977140077
Paperback
Condition: New
€ 52.99€ 38.14
€ 52.99
€ 38.14
Hardcover. Presents a conceptually complete coverage of indispensable topics that each MIS student should learn if that student takes only one database course. Num Pages: 720 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJQ. Category: (G) General (US: Trade). Dimension: 240 x 197 x 37. Weight in Grams: 1310.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Cengage Learning
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781285085258
- ISBN
- 9781285085258
Hardback
Condition: New
€ 178.91
€ 178.91
Paperback. Num Pages: 400 pages, tables & charts. BIC Classification: GPH; KJ; UGK. Category: (G) General (US: Trade). Dimension: 253 x 179 x 25. Weight in Grams: 880.
- Publisher
- Technics Publications LLC United States
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780977140015
- ISBN
- 9780977140015
Paperback
Condition: New
€ 72.61€ 56.11
€ 72.61
€ 56.11
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.78
€ 52.78
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.68
€ 89.68
Paperback. Keywords: "Subjects - Business, Finance & Law - Reference & Education - Business Studies,Subjects - Amazon.co.uk: Books for Study - Schools - GCSE - Business Studies & Economics,Children's Books - Education - Su"
- Condition
- Used, Like New
- Publisher
- Longman
- Format
- Paperback
- Publication date
- 1999
- SKU
- KHS0047841
- ISBN
- 9780582319523
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardback. Num Pages: 272 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 162 x 238 x 25. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781422119129
- ISBN
- 9781422119129
Hardback
Condition: New
€ 37.99€ 32.72
€ 37.99
€ 32.72
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781118615843
- ISBN
- 9781118615843
Paperback
Condition: New
€ 29.99€ 22.03
€ 29.99
€ 22.03
Paperback. Covering the first critical challenge in an ROI evaluation, this book explores collecting the quality and quantity of data needed, from the most credible sources, and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data. Series: Measurement and Evaluation Series. Num Pages: 192 pages, black & white tables, figures. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 224 x 155 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780787987183
- ISBN
- 9780787987183
Paperback
Condition: New
€ 51.99€ 51.86
€ 51.99
€ 51.86
Hardcover. Editor(s): Beake, Stephen. Num Pages: 148 pages. BIC Classification: KJMV. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 15. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781633215757
- ISBN
- 9781633215757
Hardback
Condition: New
€ 195.23€ 133.58
€ 195.23
€ 133.58
Hardback. Editor(s): Peak, Kristopher L. Num Pages: 139 pages. BIC Classification: KC; KJ. Dimension: 230 x 157 x 15. Weight in Grams: 354.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781631173219
- ISBN
- 9781631173219
Hardback
Condition: New
€ 190.46€ 130.39
€ 190.46
€ 130.39
Paperback. .
- Publisher
- Prentice Hall United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2018
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780134506784
- ISBN
- 9780134506784
Paperback
Condition: New
€ 45.99€ 43.65
€ 45.99
€ 43.65
paperback. This accessible introduction to data analysis focuses on the interpretation of statistical results, in particular those which come from nonexperimental social research. It provides researchers with the tools necessary to select and evaluate statistical tests appropriate for their research question. Series: Quantitative Applications in the Social Sciences. Num Pages: 88 pages, illustrations. BIC Classification: JHBC; KJQ. Category: (U) Tertiary Education (US: College). Dimension: 214 x 142 x 5. Weight in Grams: 108.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 88
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780803957725
- ISBN
- 9780803957725
Paperback
Condition: New
€ 47.61
€ 47.61
Paperback. Num Pages: 400 pages, black & white illustrations. BIC Classification: 3JH; JFD; KNTJ; PSAJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 131 x 22. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- University Of Chicago Press
- Number of pages
- 400
- Condition
- New
- SKU
- V9780226204871
- ISBN
- 9780226204871
Paperback
Condition: New
€ 52.99€ 41.36
€ 52.99
€ 41.36
Paperback. Num Pages: 304 pages. BIC Classification: JFSJ1; KJ. Category: (G) General (US: Trade). Dimension: 230 x 155 x 26. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Harper
- Condition
- New
- SKU
- V9780062342959
- ISBN
- 9780062342959
Paperback
Condition: New
€ 21.99€ 19.30
€ 21.99
€ 19.30
paperback. A tale of how global markets have been hijacked by trading robots - many so self-directed that humans can't predict what they'll do next. It is the story of the intelligent computer programmers behind the rise of these 'bots'. It is a timely warning that as artificial intelligence gradually takes over, we could be on the verge of global meltdown. Num Pages: 368 pages. BIC Classification: KFFM; UYQ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 133 x 23. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Random House Business
- Condition
- New
- SKU
- 9781847940988
- ISBN
- 9781847940988
Paperback
Condition: New
€ 14.99€ 12.53
€ 14.99
€ 12.53
Paperback. Offers a detailed look at the pros and the cons of trading in dark pools, and how this type of trading differs from more traditional routes. This book also examines how dark pools are currently regulated, and how the regulatory landscape may be changing. It is suitable for anyone looking to understand dark pools and dark liquidity. Num Pages: 240 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 11. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118879191
- ISBN
- 9781118879191
Paperback
Condition: New
€ 31.99€ 22.70
€ 31.99
€ 22.70
Paperback. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, this book offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world. Num Pages: 320 pages. BIC Classification: BTC; KNTX1; UBJ. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 131 x 198 x 21. Weight in Grams: 228.
- Publisher
- Windmill Books
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780099592020
- ISBN
- 9780099592020
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Paperback. Num Pages: 464 pages. BIC Classification: HBJK; JPFM; JPHF; KCP. Category: (G) General (US: Trade). Dimension: 131 x 199 x 36. Weight in Grams: 372.
- Publisher
- Scribe Publications
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781925228847
- ISBN
- 9781925228847
Paperback
Condition: New
€ 17.99€ 12.91
€ 17.99
€ 12.91
Hardback. Over-the-counter (OTC) markets for derivatives, collateralized debt obligations, and repurchase agreements played a significant role in the global financial crisis. This title introduces OTC markets by explaining key conceptual issues and modeling techniques, and by providing readers with a foundation for advanced subjects in this field. Series: Princeton Lectures in Finance S. Num Pages: 128 pages, 5 line illus. 5 tables. BIC Classification: KFFM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 240 x 168 x 14. Weight in Grams: 328.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Princeton University Press United States
- Number of pages
- 128
- Condition
- New
- SKU
- V9780691138961
- ISBN
- 9780691138961
Hardback
Condition: New
€ 53.57€ 42.52
€ 53.57
€ 42.52