Business & Finance
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Business & Finance
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 111.62
€ 111.62
Paperback. Editor(s): Schwarz, Christian. Num Pages: 394 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 21. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Gabler Germany
- Edition
- 2. Aufl. 1989
- Number of pages
- 394
- Condition
- New
- SKU
- V9783409136167
- ISBN
- 9783409136167
Paperback
Condition: New
€ 82.15
€ 82.15
hardcover. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Rowman & Littlefield United States
- Edition
- 3rd Edition
- Number of pages
- 168
- Condition
- New
- SKU
- V9781607096245
- ISBN
- 9781607096245
Hardback
Condition: New
€ 114.37
€ 114.37
paperback. Editor(s): Albach, Horst; Weiser, Christoph. Series: ZFB Special Issue. Num Pages: 204 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Germany
- Edition
- 2002nd Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9783409119849
- ISBN
- 9783409119849
Paperback
Condition: New
€ 47.99€ 37.86
€ 47.99
€ 37.86
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 72.20
€ 72.20
Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Australia Ltd Australia
- Edition
- 2nd Edition + iStudy Version 2
- Number of pages
- 572
- Condition
- New
- SKU
- V9781118389003
- ISBN
- 9781118389003
Paperback
Condition: New
€ 113.60
€ 113.60
Paperback / so. Series: Betriebswirtschaftliches Grundstudium. Num Pages: 651 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1030.
- Format
- Paperback
- Publication date
- 1982
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 6
- Number of pages
- 651
- Condition
- New
- SKU
- V9783409690133
- ISBN
- 9783409690133
Paperback
Condition: New
€ 101.89
€ 101.89
Paperback / so. Num Pages: 656 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1034.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9783409690126
- ISBN
- 9783409690126
Paperback
Condition: New
€ 75.25
€ 75.25
Paperback / so. Editor(s): Topritzhofer, Edgar. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 848.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409360715
- ISBN
- 9783409360715
Paperback
Condition: New
€ 83.59
€ 83.59
Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783409326148
- ISBN
- 9783409326148
Paperback
Condition: New
€ 53.84
€ 53.84
Paperback. Im Bereich des Operativen Marketing werden optimale Preisstrategien in Zusammenhang mit Verbundeffekten diskutiert und deren Auswirkungen auf regionalen Markten vorgestellt." Editor(s): Albach, Horst. Series: ZFB Special Issue. Num Pages: 200 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Gabler Germany
- Number of pages
- 200
- Condition
- New
- SKU
- V9783409139526
- ISBN
- 9783409139526
Paperback
Condition: New
€ 47.99€ 37.79
€ 47.99
€ 37.79
Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie.. " Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790819410
- ISBN
- 9783790819410
Paperback
Condition: New
€ 38.29
€ 38.29
Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780631196389
- ISBN
- 9780631196389
Paperback
Condition: New
€ 51.09€ 43.78
€ 51.09
€ 43.78
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.08
€ 116.08
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 68.87
€ 68.87
paperback.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781591397625
- ISBN
- 9781591397625
Paperback
Condition: New
€ 26.99€ 23.43
€ 26.99
€ 23.43
Hardback. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics. Num Pages: 272 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 242 x 164 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781591391234
- ISBN
- 9781591391234
Hardback
Condition: New
€ 40.99€ 33.65
€ 40.99
€ 33.65
Hardcover. Series: Bloomberg Professional. Num Pages: 265 pages, Illustrations. BIC Classification: KFFM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 160 x 24. Weight in Grams: 590.
- Publisher
- Bloomberg Press
- Number of pages
- 265
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576600375
- ISBN
- 9781576600375
Hardback
Condition: New
€ 80.81€ 67.19
€ 80.81
€ 67.19
Paperback / so. Num Pages: 242 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9783824474073
- ISBN
- 9783824474073
Paperback
Condition: New
€ 79.92
€ 79.92
Paperback. This book introduces and explains the concept of Valuation Portfolio. It covers life and non-life insurance as well as financial risk. Series: EAA Series. Num Pages: 150 pages, 1 black & white illustrations, 9 colour illustrations, 1 colour tables, biography. BIC Classification: KFFN; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG
- Edition
- 3rd ed. 2016
- Condition
- New
- SKU
- V9783319466354
- ISBN
- 9783319466354
Paperback
Condition: New
€ 60.08
€ 60.08
Paperback. Focuses on the development of approaches for the market-conform valuation of various derivatives. This book presents a flexible approach to construct the binomial process of the underlying asset price by using a simultaneously backward and forward induction algorithm. It can be used to price and hedge a range of plain-vanilla and exotic options. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 114 pages, 10 black & white illustrations, 12 black & white tables, biography. BIC Classification: KC; PB. Category: (UU) Undergraduate. Dimension: 234 x 156 x 6. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 114
- Condition
- New
- SKU
- V9783540308379
- ISBN
- 9783540308379
Paperback
Condition: New
€ 64.07
€ 64.07
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
paperback. The Investment Classic from Jack D. Schwager, Market Wizards , is back with a brand new, never-before-seen Preface and Afterword from the author! "I've read the book at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. Num Pages: 512 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 175 x 227 x 35. Weight in Grams: 614.
- Publisher
- Wiley
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118273050
- ISBN
- 9781118273050
Paperback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87