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Business & Finance
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Business & Finance
Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471356592
- ISBN
- 9780471356592
Hardback
Condition: New
€ 53.24€ 45.88
€ 53.24
€ 45.88
Paperback. The definitive biography of David Dubinsky, one of the most controversial and influential labour leaders in 20th-century America Num Pages: 436 pages, 19 illustrations. BIC Classification: 1KBB; BGH; JPA; KCF. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 28. Weight in Grams: 590.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- New York University Press United States
- Number of pages
- 436
- Condition
- New
- SKU
- V9780814770368
- ISBN
- 9780814770368
Paperback
Condition: New
€ 32.99€ 29.75
€ 32.99
€ 29.75
Paperback. Series: Dover Empower Your Life. Num Pages: 288 pages, illustrations. BIC Classification: KC; KJ; VSC. Category: (G) General (US: Trade). Dimension: 215 x 144 x 16. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Dover Publications Inc.
- Condition
- New
- SKU
- KSK0000315
- ISBN
- 9780486474731
Paperback
Condition: New
€ 7.77
€ 7.77
Paperback. Clarity, Leadership, Impact. Num Pages: 184 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 190.
- Publisher
- John Hunt Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785351532
- ISBN
- 9781785351532
Paperback
Condition: New
€ 12.42
€ 12.42
Hardcover. Abraham Maslow started two revolutions in his lifetime, one in psychology and another in business. Most will remember him for his groundbreaking theories of self-actualization and the hierarchy of needs. This collection of writings introduces new readers to the key aspects of Maslow's thinking on management and human behavior in the workplace. Num Pages: 324 pages, Illustrations. BIC Classification: JM; KCA; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 167 x 27. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471360087
- ISBN
- 9780471360087
Hardback
Condition: New
€ 65.07€ 55.38
€ 65.07
€ 55.38
Hardcover. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470379950
- ISBN
- 9780470379950
Hardback
Condition: New
€ 34.99€ 25.26
€ 34.99
€ 25.26
Hardcover. A classic American success story with a twist Like J.P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords of triumphant capitalism in the Gilded Age of the late nineteenth century. However, his phenomenal wealth and generous philanthropy masked a disastrous personal life. Num Pages: 384 pages, Ill. BIC Classification: 1KBBNC; BGB; KJV; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 165 x 29. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471024934
- ISBN
- 9780471024934
Hardback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57
Paperback. Num Pages: 84 pages, tables. BIC Classification: JH; KFFD1. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 156 x 7. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 84
- Condition
- New
- SKU
- V9781590335888
- ISBN
- 9781590335888
Paperback
Condition: New
€ 40.99€ 29.26
€ 40.99
€ 29.26
Hardcover. Praise for The Markets Never Sleep "An excellent primer for futures and the global financial market, a clear voice of their importance for all traders. Tom also gives an easy--to--understand professional approach to discipline, money management, and the a numbersa to watch that indicate market direction. Series: Wiley Trading. Num Pages: 256 pages, black & white illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 24. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470049464
- ISBN
- 9780470049464
Hardback
Condition: New
€ 59.15€ 50.62
€ 59.15
€ 50.62
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 30.99€ 22.02
€ 30.99
€ 22.02
Paperback. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9781119961765
- ISBN
- 9781119961765
Paperback
Condition: New
€ 46.99€ 36.22
€ 46.99
€ 36.22
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 172.33
€ 172.33
Paperback. This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. Series: Business Blueprints S. Num Pages: 264 pages, 0. BIC Classification: KJMV5; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 173 x 16. Weight in Grams: 488.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780631187158
- ISBN
- 9780631187158
Paperback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.50
€ 32.99
€ 32.50
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 56.95
€ 56.95
Hardcover. "What kinds of investors actually choose to make their living by seeking out troubled companies and becoming mired in the complexities and contentiousness of a bankruptcy or out-of-court workout?" - Hilary Rosenberg (from The Vulture Investors) Welcome to the big-time, big-stress-and big-profit-world of vulture investing. Num Pages: 416 pages, Ill. BIC Classification: KFFM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 160 x 32. Weight in Grams: 784.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 416
- Condition
- New
- SKU
- V9780471361893
- ISBN
- 9780471361893
Hardback
Condition: New
€ 68.61€ 58.22
€ 68.61
€ 58.22
Paperback. In this work a political scientist seeks to offer a jargon-free introduction to the market system, for all readers with or without a background in economics. He assesses the character, rules, advantages and shortcomings of the institution co-ordinating modern economic and social life. Series: The Institution for Social and Policy Studies. Num Pages: 308 pages. BIC Classification: KCA; KCS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 21. Weight in Grams: 240.
- Publisher
- Yale University Press United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2002
- Edition
- 8.2.2002
- Condition
- New
- SKU
- V9780300093346
- ISBN
- 9780300093346
Paperback
Condition: New
€ 19.99€ 16.19
€ 19.99
€ 16.19
Paperback. Through an economic assessment of the business of professional sports and prospects for its future in the United States, this study examines factors that determine players' salaries, management practices and franchise values, and long- and short-term corporate ownership. Num Pages: 214 pages, 27 line drawings, 37 halftones. BIC Classification: 1KBB; JHM; KCC; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 140 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- The University of Chicago Press United States
- Edition
- Illustrated
- Number of pages
- 214
- Condition
- New
- SKU
- V9780226743950
- ISBN
- 9780226743950
Paperback
Condition: New
€ 31.99€ 25.00
€ 31.99
€ 25.00
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 42.99€ 38.70
€ 42.99
€ 38.70
Hardcover. Wall Street's top investment pros reveal how to make money in both bull and bear markets. Num Pages: 278 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 27. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9780471698654
- ISBN
- 9780471698654
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Explains how the market maker routinely maintains the upper hand, seizing profits while controlling risk in volatile marketplace. This book reveals: 4 signals for spotting - and profiting from - a developing trend; risk control concepts every trader must know to protect against losses; and, trading strategies based on recurring technical patterns. Num Pages: 224 pages, black & white illustrations. BIC Classification: 1KBB; KFFM; KJ. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 19. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780071412742
- ISBN
- 9780071412742
Paperback
Condition: New
€ 33.99€ 24.46
€ 33.99
€ 24.46
Paperback. Grow better not bigger with proven low-tech, human-scale, biointensive farming methods Num Pages: 240 pages, 75 B&W illustrations, two-color illustrations throughout. BIC Classification: KJVS; RNU; TVF; TVG; WMQF. Category: (G) General (US: Trade). Dimension: 216 x 215 x 15. Weight in Grams: 504.
- Edition
- Illustrated
- Publisher
- New Society Publishers
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780865717657
- ISBN
- 9780865717657
Paperback
Condition: New
€ 30.99€ 25.85
€ 30.99
€ 25.85
Paperback. Put the principles of the market approach to valuing businesses to work! This is an indispensable, hands-on workbook to help valuation experts (and those who want to be) better understand the application of methods used in the increasingly prevalent market approach to valuing businesses. Num Pages: 144 pages, , black & white illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 255 x 179 x 9. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471717546
- ISBN
- 9780471717546
Paperback
Condition: New
€ 85.43
€ 85.43
Hardcover. Your Best Approach to Determining Value If you're buying, selling, or valuing a business, how can you determine its true value? By basing it on present market conditions and sales of similar businesses. The market approach is the premier way to determine the value of a business or partnership. Num Pages: 432 pages, Illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 35. Weight in Grams: 811.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471696544
- ISBN
- 9780471696544
Hardback
Condition: New
€ 186.69
€ 186.69