Business & Finance
Results 36441 - 36460 of 40060
Business & Finance
Paperback. Once deemed a dysfunctional democracy with a feckless set of political institutions and a drunk economy, today s Brazil has undergone a complete reversal of fortune. Num Pages: 288 pages, black & white tables, figures. BIC Classification: 1KLSB; JP; KCP. Category: (P) Professional & Vocational. Dimension: 152 x 228 x 19. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Polity Press United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780745661650
- ISBN
- 9780745661650
Paperback
Condition: New
€ 25.82
€ 25.82
Hardcover. Once deemed a dysfunctional democracy with a feckless set of political institutions and a drunk economy, today s Brazil has undergone a complete reversal of fortune. Num Pages: 288 pages, illustrations. BIC Classification: 1KLSB; JP; KCP. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Polity Press United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780745661643
- ISBN
- 9780745661643
Hardback
Condition: New
€ 72.21
€ 72.21
Hardcover. The stock market crashes. Oil prices swoon. American unemployment spikes. Large brand name corporations go bankrupt. Global confidence is at an all time low. The Government spends billions on bailouts. And the dollar goes up. The dollar is still the key reserve currency. Num Pages: 270 pages, Illustrations. BIC Classification: KCS; KF. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 27. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 270
- Condition
- New
- SKU
- V9781118004418
- ISBN
- 9781118004418
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Consumers have taken the lead in rejecting genetically modified crops. Giving a voice to farmers who are being pressured by half a dozen giant corporations to grow these crops, this book provides an explanation of what is happening and what is at stake, and a statement of principles. Translator(s): Soani, Manisha; Rao, Vijaya. Series: Global Issues. Num Pages: 160 pages, notes, boxes. BIC Classification: 1QFG; GTF; KNAC; RNP; TV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 198 x 130 x 12. Weight in Grams: 227. Good clean copy with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Zed Books
- Format
- Paperback
- Publication date
- 2000
- SKU
- KCG0004504
- ISBN
- 9781856499002
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Num Pages: 288 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 158 x 23. Weight in Grams: 398.
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780749465049
- ISBN
- 9780749465049
Paperback
Condition: New
€ 33.99€ 28.82
€ 33.99
€ 28.82
Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780333659090
- ISBN
- 9780333659090
Paperback
Condition: New
€ 63.63
€ 63.63
Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749475444
- ISBN
- 9780749475444
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover. An important business book that shows managers and companies how to survive and succeed in today's turbulent times. Num Pages: 240 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 240 x 166 x 20. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 240
- Condition
- New
- SKU
- V9780985286408
- ISBN
- 9780985286408
Hardback
Condition: New
€ 26.99€ 20.45
€ 26.99
€ 20.45
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473919525
- ISBN
- 9781473919525
Paperback
Condition: New
€ 43.99€ 40.79
€ 43.99
€ 40.79
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 48.36
€ 48.36
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.78
€ 11.99
€ 10.78
Paperback.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273719953
- ISBN
- 9780273719953
Paperback
Condition: New
€ 27.99€ 26.77
€ 27.99
€ 26.77
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 59.36€ 54.69
€ 59.36
€ 54.69
Paperback. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 95
- Condition
- New
- SKU
- V9781616685942
- ISBN
- 9781616685942
Paperback
Condition: New
€ 51.09€ 40.41
€ 51.09
€ 40.41
Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756317
- ISBN
- 9781118756317
Hardback
Condition: New
€ 33.99€ 26.68
€ 33.99
€ 26.68
Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118958087
- ISBN
- 9781118958087
Paperback
Condition: New
€ 30.99€ 21.79
€ 30.99
€ 21.79
Paperback.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Skyhorse Publishing United States
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781621532484
- ISBN
- 9781621532484
Paperback
Condition: New
€ 17.99€ 16.30
€ 17.99
€ 16.30
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 36.99€ 26.56
€ 36.99
€ 26.56
Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
- Publisher
- Schiffer Publishing Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764351297
- ISBN
- 9780764351297
Hardback
Condition: New
€ 37.99€ 25.38
€ 37.99
€ 25.38
Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 130
- Condition
- New
- SKU
- V9781841124100
- ISBN
- 9781841124100
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51