Business & Finance
Results 36441 - 36460 of 40028
Business & Finance
Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470575420
- ISBN
- 9780470575420
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 174
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137019486
- ISBN
- 9781137019486
Hardback
Condition: New
€ 63.83
€ 63.83
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.34
€ 33.99
€ 24.34
Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471736
- ISBN
- 9780749471736
Paperback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.08
€ 8.99
€ 8.08
Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 200
- Condition
- New
- SKU
- V9783824407897
- ISBN
- 9783824407897
Paperback
Condition: New
€ 75.16
€ 75.16
Hardcover. People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently and effectively. Num Pages: 218 pages, Illustrations. BIC Classification: KJD; KJMV6. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 22. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470643594
- ISBN
- 9780470643594
Hardback
Condition: New
€ 34.99€ 27.72
€ 34.99
€ 27.72
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 36.99€ 30.97
€ 36.99
€ 30.97
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 147.21
€ 147.21
Multiple copy pack. BIC Classification: KJC; KNPR; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 191 x 237 x 24. Weight in Grams: 800.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2016
- Edition
- Pck Pap/Ps
- Condition
- New
- SKU
- V9781501318436
- ISBN
- 9781501318436
Paperback
Condition: New
€ 89.11€ 79.92
€ 89.11
€ 79.92
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88
Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9781600219450
- ISBN
- 9781600219450
Hardback
Condition: New
€ 289.95€ 195.29
€ 289.95
€ 195.29
Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
- Publisher
- Simon & Schuster UK
- Format
- Paperback
- Publication date
- 2009
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781847398352
- ISBN
- 9781847398352
Paperback
Condition: New
€ 13.99€ 11.66
€ 13.99
€ 11.66
Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415638104
- ISBN
- 9780415638104
Paperback
Condition: New
€ 79.00
€ 79.00
Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2005
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321348104
- ISBN
- 9780321348104
Paperback
Condition: New
€ 32.99€ 29.79
€ 32.99
€ 29.79
Paperback. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 14. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781119143215
- ISBN
- 9781119143215
Paperback
Condition: New
€ 31.99€ 24.89
€ 31.99
€ 24.89
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780749437978
- ISBN
- 9780749437978
Hardback
Condition: New
€ 52.88
€ 52.88
Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834940544
- ISBN
- 9783834940544
Paperback
Condition: New
€ 64.37
€ 64.37