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Business & Finance
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Business & Finance
Paperback. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. Num Pages: 480 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 203 x 15. Weight in Grams: 750.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 480
- Format
- Paperback
- Publication date
- 2013
- Edition
- 8th Edition
- Condition
- New
- SKU
- V9780273768685
- ISBN
- 9780273768685
Paperback
Condition: New
€ 104.30
€ 104.30
Paperback. "DUV Wirtschaftswissenschaft"--P. 4 cover. Num Pages: 390 pages, black & white illustrations, bibliography. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 390
- Condition
- New
- SKU
- V9783824400171
- ISBN
- 9783824400171
Paperback
Condition: New
€ 73.06
€ 73.06
Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 138
- Condition
- New
- SKU
- V9781841121918
- ISBN
- 9781841121918
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 670
- Condition
- New
- SKU
- V9781557868299
- ISBN
- 9781557868299
Paperback
Condition: New
€ 45.99€ 35.63
€ 45.99
€ 35.63
Paperback. Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Num Pages: 224 pages, 40 halftones, 14 tables. BIC Classification: KCL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 348.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Campus Verlag
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9783593399454
- ISBN
- 9783593399454
Paperback
Condition: New
€ 52.88€ 45.69
€ 52.88
€ 45.69
Hardcover. Num Pages: 222 pages, biography. BIC Classification: 1DVT; JFSL1; KJK; KN. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 203 x 127 x 17. Weight in Grams: 405.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403917508
- ISBN
- 9781403917508
Hardback
Condition: New
€ 127.13
€ 127.13
Paperback. Num Pages: 222 pages, biography. BIC Classification: KCL; KCM; KJ. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 222
- Condition
- New
- SKU
- V9781349513413
- ISBN
- 9781349513413
Paperback
Condition: New
€ 126.44
€ 126.44
Paperback. This volume on globalization in business deconstructs the myth of global management universalism, explores the problems of universal strategies and the role of local values, and presents new approaches to the study and research of management and organizations. Editor(s): Clegg, Stewart R.; Ibarra Colado, Eduardo; Bueno-Rodriquez, Luis. Num Pages: 320 pages, black & white illustrations. BIC Classification: KCC; KJK; KJU; KJVG. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780761958154
- ISBN
- 9780761958154
Paperback
Condition: New
€ 79.84
€ 79.84
Paperback. Mit einem Geleitwort von Dr. Lothar Spath, Vorsitzender der Geschaftsfuhrung der Jenoptik, Jena Editor(s): Berndt, Ralph. Series: Herausforderungen an das Management. Num Pages: 509 pages, 8 black & white tables, biography. BIC Classification: KCL; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 802.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 509
- Condition
- New
- SKU
- V9783642647154
- ISBN
- 9783642647154
Paperback
Condition: New
€ 85.89
€ 85.89
Hardcover. Editor(s): Dominguez, Alejandro L. Num Pages: 234 pages, tables & charts. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 263 x 187 x 20. Weight in Grams: 688.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 234
- Condition
- New
- SKU
- V9781604561425
- ISBN
- 9781604561425
Hardback
Condition: New
€ 237.63€ 162.43
€ 237.63
€ 162.43
Hardcover. Global Management is the new international management text for undergraduates, covering both strategy and the human resource function in a global context. Num Pages: 736 pages, Illustrations, map. BIC Classification: KJK; KJM; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 197 x 47. Weight in Grams: 1552.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 736
- Condition
- New
- SKU
- V9781557866356
- ISBN
- 9781557866356
Hardback
Condition: New
€ 103.36€ 86.28
€ 103.36
€ 86.28
Hardback. Editor(s): Bryant, Ralph C. Series: International Economic Association. Num Pages: 366 pages, biography. BIC Classification: KCB. Category: (UU) Undergraduate. Dimension: 216 x 140 x 30. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 1987
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 366
- Condition
- New
- SKU
- V9780333423509
- ISBN
- 9780333423509
Hardback
Condition: New
€ 195.22
€ 195.22
Hardcover. Brings global macro trading down to earth for individual and professional traders, investors and asset managers In a world that is increasingly interconnected, geopolitically, culturally and economically, global is the new normal in the financial markets. Series: Bloomberg Financial. Num Pages: 368 pages, black & white illustrations, black & white tables, maps, figures, graphs. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 30. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781118362426
- ISBN
- 9781118362426
Hardback
Condition: New
€ 71.29€ 60.49
€ 71.29
€ 60.49
Hardback. The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. Num Pages: 280 pages, Illustrations. BIC Classification: KJD; KJF; KJK; KNPR. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 22. Weight in Grams: 568.
- Publisher
- Palgrave Macmillan
- Number of pages
- 280
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9781137287380
- ISBN
- 9781137287380
Hardback
Condition: New
€ 62.19
€ 62.19
Paperback. * A second edition of this clear and straightforward introduction to global logistics management. * Helps readers to understand and appreciate the power of managing logistics for profit and competitive advantage. Num Pages: 344 pages, 20 illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 26. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 344
- Condition
- New
- SKU
- V9781405127134
- ISBN
- 9781405127134
Paperback
Condition: New
€ 44.99€ 34.68
€ 44.99
€ 34.68
Paperback. Num Pages: 384 pages. BIC Classification: KJMV5; KJMV8. Category: (P) Professional & Vocational. Dimension: 235 x 187. .
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119212157
- ISBN
- 9781119212157
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. Helps understand the complexities of national and subnational animal and public health policies and how those policies impact domestic livestock industries. This book offers public policy makers and animal health officials in government and industry a foundation on which to institute scientifically sound animal health programs. Num Pages: 332 pages, 15 illustrations. BIC Classification: KCLT; MZD; TVH. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 22. Weight in Grams: 573.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Iowa State University Press United States
- Edition
- 1st Edition
- Number of pages
- 332
- Condition
- New
- SKU
- V9780813802046
- ISBN
- 9780813802046
Hardback
Condition: New
€ 150.90
€ 150.90
Paperback. Global Leadership Talent Management, as an integrated process, supports the sustainable success of global organizations. This book shows how specifically the selection process can be created as an exchange process in which mutual expectations and perceived fairness and justice play an important role. Num Pages: 151 pages. BIC Classification: KJK; KJMV2; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781787145443
- ISBN
- 9781787145443
Paperback
Condition: New
€ 69.40
€ 69.40
Paperback. Covers the key areas of global leadership, from defining the qualities that distinguish global leadership from conventional leadership and how a global presence requires an understanding of your company's impact overseas, to leading from a distance and understanding what it takes to make global leadership work. Series: ExpressExec S. Num Pages: 154 pages, Ill. BIC Classification: KJK; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 124 x 11. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 154
- Condition
- New
- SKU
- V9781841122366
- ISBN
- 9781841122366
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Hardcover. Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon. Series: Insead Business Press. Num Pages: 235 pages, biography. BIC Classification: 1KL; KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 19. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230219960
- ISBN
- 9780230219960
Hardback
Condition: New
€ 67.33
€ 67.33
Paperback. What models of distributive justice can the 21st century promote to challenge the spread of insecurity, inequality and social fragmentation? This book presents a vision combining security of income and representation without moralistic state control. Num Pages: 457 pages, biography. BIC Classification: KCFM; KCL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 25. Weight in Grams: 582.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 457
- Condition
- New
- SKU
- V9780333776520
- ISBN
- 9780333776520
Paperback
Condition: New
€ 128.57
€ 128.57
Paperback. Defending a procedural conception of global justice that calls for the establishment of reasonably democratic arrangements within and beyond the state, this book argues for a justice-based understanding of social development and justifies why a democracy-promoting international development practice is a requirement of global justice. Num Pages: 215 pages, biography. BIC Classification: GTF; HPS; JPA; KCM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 215
- Condition
- New
- SKU
- V9781349482542
- ISBN
- 9781349482542
Paperback
Condition: New
€ 65.70
€ 65.70
Hardback. Global Journalism Research offers a diversity of theoretical and methodological approaches for studying journalists and journalism around the world. It charts the opportunities and challenges facing journalism research in an increasingly global field. Editor(s): Loffelholz, Martin; Weaver, David. Num Pages: 320 pages. BIC Classification: JFD; KNTJ. Category: (P) Professional & Vocational. Dimension: 254 x 200 x 25. Weight in Grams: 834.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781405153317
- ISBN
- 9781405153317
Hardback
Condition: New
€ 131.79
€ 131.79
Paperback. Global Journalism Research offers a diversity of theoretical and methodological approaches for studying journalists and journalism around the world. It charts the opportunities and challenges facing journalism research in an increasingly global field. Editor(s): Loffelholz, Martin; Weaver, David. Num Pages: 320 pages, black & white illustrations, black & white tables, figures. BIC Classification: JFD; KNTJ. Category: (P) Professional & Vocational. Dimension: 245 x 172 x 17. Weight in Grams: 554.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405153324
- ISBN
- 9781405153324
Paperback
Condition: New
€ 55.34
€ 55.34