Business & Finance
Results 60601 - 60620 of 66215
Business & Finance
hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 249
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319488530
- ISBN
- 9783319488530
Hardback
Condition: New
€ 170.50
€ 170.50
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.02
€ 33.99
€ 28.02
Hardcover. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 157 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780230573062
- ISBN
- 9780230573062
Hardback
Condition: New
€ 62.92
€ 62.92
Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780749437978
- ISBN
- 9780749437978
Hardback
Condition: New
€ 51.92
€ 51.92
Hardback. Num Pages: 141 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 11. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783658012014
- ISBN
- 9783658012014
Hardback
Condition: New
€ 57.67
€ 57.67
Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834940544
- ISBN
- 9783834940544
Paperback
Condition: New
€ 62.28
€ 62.28
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 347 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 347
- Condition
- New
- SKU
- V9783835001299
- ISBN
- 9783835001299
Paperback
Condition: New
€ 83.64
€ 83.64
Paperback. Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen." Series: Marken- Und Produktmanagement. Num Pages: 507 pages, 2 black & white illustrations, 75 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 646.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 507
- Condition
- New
- SKU
- V9783824480906
- ISBN
- 9783824480906
Paperback
Condition: New
€ 68.96
€ 68.96
Hardback. Num Pages: 267 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 267
- Condition
- New
- SKU
- V9781403946416
- ISBN
- 9781403946416
Hardback
Condition: New
€ 119.23
€ 119.23
Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230220324
- ISBN
- 9780230220324
Hardback
Condition: New
€ 62.79
€ 62.79
Hardcover. Series: Management for Professionals. Num Pages: 405 pages, 132 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 243 x 27. Weight in Grams: 772.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319194813
- ISBN
- 9783319194813
Hardback
Condition: New
€ 64.49
€ 64.49
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 57.25
€ 57.25
Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 328
- Condition
- New
- SKU
- V9781907794438
- ISBN
- 9781907794438
Paperback
Condition: New
€ 26.99€ 20.32
€ 26.99
€ 20.32
Hardcover. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. Num Pages: 197 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 17. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230201798
- ISBN
- 9780230201798
Hardback
Condition: New
€ 78.01
€ 78.01
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.17
€ 33.99
€ 33.17
Hardcover. Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. Series: Wiley Finance Series. Num Pages: 158 pages, Ill. BIC Classification: KFC. Category: (P) Professional & Vocational. Dimension: 251 x 174 x 19. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 158
- Condition
- New
- SKU
- V9780470844236
- ISBN
- 9780470844236
Hardback
Condition: New
€ 102.19
€ 102.19
Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787963941
- ISBN
- 9780787963941
Paperback
Condition: New
€ 20.99€ 18.00
€ 20.99
€ 18.00
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 40.99€ 35.95
€ 40.99
€ 35.95
hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Wiley
- Condition
- New
- SKU
- 9781118103524
- ISBN
- 9781118103524
Hardback
Condition: New
€ 29.99€ 19.04
€ 29.99
€ 19.04
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 119.05
€ 119.05