Business & Finance
Results 64701 - 64720 of 66154
Business & Finance
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 61.69
€ 61.69
Paperback. The advertising industry's rise to power, in war and peace Num Pages: 288 pages, 25 b&w photographs. BIC Classification: 1KBB; 3JJG; 3JJH; HBJK; HBLW; KNTY. Category: (P) Professional & Vocational. Dimension: 226 x 152 x 25. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Illinois Press
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780252078651
- ISBN
- 9780252078651
Paperback
Condition: New
€ 33.99€ 30.63
€ 33.99
€ 30.63
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 61.53
€ 61.53
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 61.23
€ 61.23
Paperback. 'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.. This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice Series: Feminist Perspective on Communication. Num Pages: 296 pages, 1, black & white illustrations. BIC Classification: JFC; JFD; KNTY. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- SAGE Publications Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780803954830
- ISBN
- 9780803954830
Paperback
Condition: New
€ 131.82
€ 131.82
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 48.99€ 40.83
€ 48.99
€ 40.83
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 191.16
€ 191.16
paperback. Num Pages: 144 pages. BIC Classification: KC. Dimension: 21 x 152. Weight in Grams: 57.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Intellect Ltd
- Number of pages
- 144
- Condition
- New
- SKU
- V9781841508702
- ISBN
- 9781841508702
Paperback
Condition: New
€ 29.99€ 19.85
€ 29.99
€ 19.85
Hardback.
- Format
- Hardback
- Publisher
- Oxford University Press London
- Condition
- Used, Good
- SKU
- KEX0187640
Hardback
Condition: Used, Good
€ 20.99€ 4.99
€ 20.99
€ 4.99
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 139.29
€ 139.29
Hardback. The author examines the relationships between the social problems of the mass age, developments in late 20th century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Num Pages: 204 pages, biography. BIC Classification: JH; JPFK; JPHV; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780333488706
- ISBN
- 9780333488706
Hardback
Condition: New
€ 118.87
€ 118.87
Paperback. Num Pages: 204 pages, biography. BIC Classification: JHB; JPA; JPHV; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 271.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349216123
- ISBN
- 9781349216123
Paperback
Condition: New
€ 118.01
€ 118.01
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 50.75€ 39.93
€ 50.75
€ 39.93
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 42.99€ 30.62
€ 42.99
€ 30.62
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 111.03
€ 111.03
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 90.89
€ 90.89
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 159.32€ 108.12
€ 159.32
€ 108.12
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 30.99€ 26.76
€ 30.99
€ 26.76
Hardcover. This biography of Bernard Baruch considered to be renowned as the definitive story about the notorious financial wizard and presidential advisor. Baruch's political policies are discussed briefly, and James Grant includes a detailed account of Baruch's trading and investment gains and losses. Num Pages: 366 pages, Illustrations, facsims.,ports. BIC Classification: 1KBB; BGB; KFFM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 166 x 27. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1St Edition
- Number of pages
- 366
- Condition
- New
- SKU
- V9780471170754
- ISBN
- 9780471170754
Hardback
Condition: New
€ 59.09€ 49.58
€ 59.09
€ 49.58
Hardcover. Praise for ADVENTURES of a CURRENCY TRADER "A truly easy, unique, and enjoyable read! Rob has done it once again to teach us in the funniest way possible how not to make the most common trading mistakes. If you are tired of reading how-to books, this is perfect for you. I highly recommend this book to all traders. Series: Wiley Trading. Num Pages: 240 pages, Illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 24. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470049488
- ISBN
- 9780470049488
Hardback
Condition: New
€ 49.99€ 38.42
€ 49.99
€ 38.42