Business & Finance
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Business & Finance
Taking Down Goliath: Digital Marketing Strategies for Beating Competit...
Ryan, Kevin M., Graham, Rob "Spider" "Spider"
Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444202
- ISBN
- 9781137444202
Hardback
Condition: New
€ 51.99€ 42.60
€ 51.99
€ 42.60
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349495580
- ISBN
- 9781349495580
Paperback
Condition: New
€ 26.99€ 23.59
€ 26.99
€ 23.59
Paperback. An introduction and companion to United Mind Workers, one of the most provocative educational reform books of the 90s. This booklet is the ultimate study--group discussion starter on teacher's union reform. Num Pages: 72 pages, black & white illustrations. BIC Classification: JNK; KJMQ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 225 x 130 x 4. Weight in Grams: 108.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 72
- Condition
- New
- SKU
- V9780787943349
- ISBN
- 9780787943349
Paperback
Condition: New
€ 23.30
€ 23.30
Paperback. Num Pages: 224 pages, 5 b&w photographs. BIC Classification: 1KBB; JPQB; KNXB2. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 230 x 154 x 22. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Monthly Review Press,U.S. United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781583670033
- ISBN
- 9781583670033
Paperback
Condition: New
€ 17.99€ 16.42
€ 17.99
€ 16.42
Hardback. Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787998301
- ISBN
- 9780787998301
Hardback
Condition: New
€ 36.99€ 28.75
€ 36.99
€ 28.75
Paperback. In his academic work, Robert Higgs has dissected the government's shrewd secret excesses that lead to the Welfare State, the Warfare State, and the Administrative State. In this book, however, are essays that show a whimsical, introspective, and personal side of this world renowned scholar. Num Pages: 368 pages. BIC Classification: JPP; KCP; KCQ; KCR. Category: (G) General (US: Trade). Dimension: 229 x 152 x 30. Weight in Grams: 525.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Independent Institute,U.S. United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9781598132045
- ISBN
- 9781598132045
Paperback
Condition: New
€ 29.94
€ 29.94
A collection of essays that show a whimsical, introspective, and personal side to world renowned scholar Robert Higgs. If you want to see a true polymath at work, these lofty, serious, sad, and illuminating essays will educate you beyond what you had thought possible about life, liberty, and the economy. Num Pages: 368 pages. BIC Classification: JPP; KCP; KCQ; KCR. Category: (G) General (US: Trade). Dimension: 229 x 152 x 36. Weight in Grams: 794.
- Publication date
- 2015
- Publisher
- Independent Institute,U.S. United States
- Number of pages
- 368
- Condition
- New
- SKU
- V9781598132038
- ISBN
- 9781598132038
Paperback
Condition: New
€ 37.09
€ 37.09
Hardcover. This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue. Num Pages: 382 pages. BIC Classification: 1KBB; 3JJPR; KJF; KJM; KJVB; KNDR. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- First Edition
- Condition
- New
- SKU
- V9780471497325
- ISBN
- 9780471497325
Hardback
Condition: New
€ 74.72
€ 74.72
Hardcover. A focus on the rapidly growing market of takeaway food packaging, including advertising concepts and illustrations which are appealing to the casual reader as well as providing a reference source for designers and students. Num Pages: 240 pages, 300 colour. BIC Classification: AKC; AKP; KNDF; TDCT. Category: (G) General (US: Trade). Dimension: 216 x 294 x 26. Weight in Grams: 1162.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- The Images Publishing Group
- Condition
- New
- SKU
- V9781864707069
- ISBN
- 9781864707069
Hardback
Condition: New
€ 42.99€ 38.60
€ 42.99
€ 38.60
Paperback. Num Pages: 144 pages. BIC Classification: HRCV9; KJ. Category: (G) General (US: Trade). Dimension: 179 x 130 x 11. Weight in Grams: 199.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Cowley Publications
- Number of pages
- 144
- Condition
- New
- SKU
- V9781561012770
- ISBN
- 9781561012770
Paperback
Condition: New
€ 15.99€ 14.20
€ 15.99
€ 14.20
Paperback. Num Pages: 264 pages, 82 black & white illustrations. BIC Classification: JPQB; KCN; KCP. Category: (G) General (US: Trade). Dimension: 227 x 179 x 16. Weight in Grams: 476.
- Publisher
- University of Minnesota Press United States
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780816676071
- ISBN
- 9780816676071
Paperback
Condition: New
€ 22.08
€ 22.08
Hardback. Scrutinizes the main features of the Taiwanese development experience under the interrelated themes and domains such as: Outward-orientation vs inward-orientation; Sources of growth; Dynamic balanced growth process; and The role of government in the transition to a more market-oriented economy. Editor(s): Thorbecke, Erik; Wan, Henry. Num Pages: 454 pages, biography. BIC Classification: 1FPCW; KC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 245 x 164 x 35. Weight in Grams: 824.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 454
- Condition
- New
- SKU
- V9780792385134
- ISBN
- 9780792385134
Hardback
Condition: New
€ 252.27
€ 252.27
Paperback. Num Pages: 304 pages, illustrations. BIC Classification: 1FPCW; JPS; KCLT; KCP. Category: (G) General (US: Trade). Dimension: 154 x 229 x 23. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 304
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780804799287
- ISBN
- 9780804799287
Paperback
Condition: New
€ 33.99€ 30.71
€ 33.99
€ 30.71
Hardcover. Editor(s): Marshall, Samantha E. Num Pages: 144 pages, tables. BIC Classification: 1FPCW; JPS; KC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 16. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9781608760718
- ISBN
- 9781608760718
Hardback
Condition: New
€ 171.15€ 116.58
€ 171.15
€ 116.58
Hardcover. Num Pages: 191 pages, tables & charts. BIC Classification: KC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 265 x 186 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 191
- Condition
- New
- SKU
- V9781604568080
- ISBN
- 9781604568080
Hardback
Condition: New
€ 116.47€ 80.34
€ 116.47
€ 80.34
hardcover. Provides fresh perspectives on colonialism, tourism, imagery, and the anthropology of place Series: Culture, Place, and Nature. Num Pages: 288 pages, 40 illus. BIC Classification: 1F; GTB; HBJM; JHM; KNSG. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 25. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- University of Washington Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780295991016
- ISBN
- 9780295991016
Hardback
Condition: New
€ 117.40
€ 117.40
Paperback. Provides fresh perspectives on colonialism, tourism, imagery, and the anthropology of place Series: Culture, Place, and Nature. Num Pages: 288 pages, 40 illus. BIC Classification: 1F; 1FM; GTB; JHM; KNSG. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 19. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- University of Washington Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9780295991023
- ISBN
- 9780295991023
Paperback
Condition: New
€ 37.99€ 30.71
€ 37.99
€ 30.71
Hardback. Num Pages: 212 pages, biography. BIC Classification: KJMV5. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 18. Weight in Grams: 1130.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Number of pages
- 212
- Condition
- New
- SKU
- V9781851663330
- ISBN
- 9781851663330
Hardback
Condition: New
€ 242.08
€ 242.08
Paperback / so. Series: Marketing Und Neue Institutionenokonomik. Num Pages: 310 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 310
- Condition
- New
- SKU
- V9783824469352
- ISBN
- 9783824469352
Paperback
Condition: New
€ 59.26
€ 59.26
Paperback / so. Num Pages: 313 pages, black & white illustrations, bibliography. BIC Classification: KJM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag Germany
- Number of pages
- 313
- Condition
- New
- SKU
- V9783835001305
- ISBN
- 9783835001305
Paperback
Condition: New
€ 91.26
€ 91.26