Business & Finance
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Business & Finance
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 111.65
€ 111.65
Hardback. Num Pages: 226 pages, illustrations. BIC Classification: JHB; KC. Category: (G) General (US: Trade). Dimension: 243 x 162 x 20. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- University Press of America United States
- Number of pages
- 226
- Condition
- New
- SKU
- V9780761850878
- ISBN
- 9780761850878
Hardback
Condition: New
€ 129.25
€ 129.25
Paperback. Num Pages: 226 pages, black & white illustrations, black & white tables, figures, charts. BIC Classification: JHB; KC. Category: (G) General (US: Trade). Dimension: 233 x 155 x 14. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- University Press of America United States
- Number of pages
- 226
- Condition
- New
- SKU
- V9780761850885
- ISBN
- 9780761850885
Paperback
Condition: New
€ 68.64
€ 68.64
Paperback. Tools for getting your nonprofit's message out in a strategic way This practical book, part of the new Jossey-Bass Nonprofit Guidebook Series , helps nonprofits align their communications strategy with their mission by tailoring best practices from the business world specifically for the social sector. Series: Jossey-Bass Nonprofit Guidebook S. Num Pages: 204 pages, Illustrations. BIC Classification: KJMV7; KJP; KJVX. Category: (P) Professional & Vocational. Dimension: 282 x 219 x 16. Weight in Grams: 524.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 204
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470181546
- ISBN
- 9780470181546
Paperback
Condition: New
€ 41.99€ 32.74
€ 41.99
€ 32.74
Hardback. Series: Cornell Studies in Political Economy. Num Pages: 312 pages, 27 tables, 4 charts. BIC Classification: 1FMS; 1FP; JPB; KCP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 599.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Cornell University Press United States
- Number of pages
- 312
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781501702556
- ISBN
- 9781501702556
Hardback
Condition: New
€ 140.57
€ 140.57
Paperback. Series: Cornell Studies in Political Economy. Num Pages: 312 pages, 27 tables, 4 charts. BIC Classification: 1FMS; 1FP; JPB; KCP. Category: (G) General (US: Trade). Dimension: 229 x 152 x 20. Weight in Grams: 428.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Cornell University Press United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9781501702563
- ISBN
- 9781501702563
Paperback
Condition: New
€ 40.99€ 36.54
€ 40.99
€ 36.54
Paperback. Num Pages: 228 pages. BIC Classification: KJMV5. Category: (G) General (US: Trade). Dimension: 193 x 244 x 22. Weight in Grams: 686.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694456
- ISBN
- 9789063694456
Paperback
Condition: New
€ 41.99€ 29.99
€ 41.99
€ 29.99
Hardcover. Num Pages: 213 pages, tables & charts. BIC Classification: KNG; KNT. Category: (P) Professional & Vocational. Dimension: 256 x 175 x 20. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 213
- Condition
- New
- SKU
- V9781607413455
- ISBN
- 9781607413455
Hardback
Condition: New
€ 116.54€ 81.08
€ 116.54
€ 81.08
Hardback. Strategic ERP Extension and Use is a compilation of the best in modern thought by established business leaders and research institutions on how unique ERP capabilities are being used today and what strategic opportunities they now provide to managers. Editor(s): Bendoly, Elliot; Jacobs, F. Robert. Num Pages: 256 pages, 20 tables, 29 figures. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 5817 x 3887 x 20. Weight in Grams: 485.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Stanford University Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9780804750981
- ISBN
- 9780804750981
Hardback
Condition: New
€ 80.09
€ 80.09
Hardback. Research shows a majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owner and novice entrepreneur into nightmares. This book serves as a guide to prevent small business owners and novice entrepreneurs from experiencing financial disasters. Num Pages: 300 pages. BIC Classification: KJMV1. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785607752
- ISBN
- 9781785607752
Hardback
Condition: New
€ 83.31
€ 83.31
Hardcover. The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMV1; KJVX. Category: (P) Professional & Vocational. Dimension: 253 x 186 x 43. Weight in Grams: 924.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780470888513
- ISBN
- 9780470888513
Hardback
Condition: New
€ 51.50
€ 51.50
Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJMV2; KNSH. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 8. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780135087053
- ISBN
- 9780135087053
Paperback
Condition: New
€ 162.25
€ 162.25
Paperback. .
- Publisher
- Mcgrawhill Higher Education
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780077145620
- ISBN
- 9780077145620
Paperback
Condition: New
€ 75.13
€ 75.13
Hardback. Strategic management of HR in health care is important in delivering high-quality patient care. This volume of Advances in Health Care Management which focuses on Human Resource Management aims to explore the strategic role that HRM can play in delivering high quality and affordable health care. Editor(s): Savage, Grant T.; Fottler, Myron D.; Khatri, Naresh. Series: Advances in Health Care Management. Num Pages: 232 pages, Illustrations. BIC Classification: KJMV2; MBPM. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 22. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 232
- Condition
- New
- SKU
- V9781849509480
- ISBN
- 9781849509480
Hardback
Condition: New
€ 182.06
€ 182.06
Paperback. In a fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these 'new game' strategies. It includes quantitative examples of successful strategies, as well as descriptive cases. Num Pages: 504 pages, 77 black & white tables, 60 black & white line drawings. BIC Classification: KJC; KJD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 254 x 178 x 25. Weight in Grams: 882.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780415997829
- ISBN
- 9780415997829
Paperback
Condition: New
€ 80.61
€ 80.61
Paperback. This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Num Pages: 436 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational. Dimension: 236 x 187 x 18. Weight in Grams: 792.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118457238
- ISBN
- 9781118457238
Paperback
Condition: New
€ 66.80
€ 66.80
Paperback. Michael Maccoby is a globally recognised expert in leadership. Drawing on his experience and multi-disciplinary understanding, in this book he explains the concept of Strategic Intellegence, and the tools that equip leaders to improve and transform organizations. Num Pages: 208 pages. BIC Classification: KJC; KJMB; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198804017
- ISBN
- 9780198804017
Paperback
Condition: New
€ 44.05
€ 44.05
Paperback. Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. This title offers you the opportunity to make these seminal pieces a part of your permanent management library. Series: Harvard Business Review Classics. Num Pages: 112 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 166 x 108 x 8. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9781422136546
- ISBN
- 9781422136546
Paperback
Condition: New
€ 11.14
€ 11.14
Paperback. Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization. Num Pages: 208 pages. BIC Classification: KJMV2; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478650
- ISBN
- 9780749478650
Paperback
Condition: New
€ 54.99€ 46.87
€ 54.99
€ 46.87
Paperback. Interviewing is one of the most effective ways to identify and attract employees who will be successful enough to stay. But few managers are adept at the skill. This book helps eliminate expensive errors of judgment by presenting readers with a set of behaviorally based interviewing strategies. Series: J-B-UMBS Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 13. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470448250
- ISBN
- 9780470448250
Paperback
Condition: New
€ 38.99€ 30.83
€ 38.99
€ 30.83
Paperback. Series: Columbia Business School Publishing. Num Pages: 176 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational. Dimension: 229 x 173 x 13. Weight in Grams: 348.
- Publisher
- Columbia University Press United States
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9780231142694
- ISBN
- 9780231142694
Paperback
Condition: New
€ 24.99€ 18.77
€ 24.99
€ 18.77
Hardcover. Corporate finance and corporate strategy have long been seen as different sides of the same coin. Through examples and applications from various industries, this book offers a valuation framework for competitive strategies. It follows a problem-solving approach that synthesizes ideas from game theory, real options, and strategy. Num Pages: 504 pages, 83 line illus. 22 tables. BIC Classification: KFF; KJMV1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 166 x 37. Weight in Grams: 868.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Princeton University Press United States
- Number of pages
- 504
- Condition
- New
- SKU
- V9780691010397
- ISBN
- 9780691010397
Hardback
Condition: New
€ 154.61€ 116.88
€ 154.61
€ 116.88
Hardcover. Senior executives often go to great lengths to resist change. When things start to go awry, they try harder and find they are simply getting better at doing the wrong thing. The book identifies three types of inertia that can be fatal to the most successful company: strategic, structural, and personal. Num Pages: 328 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 22. Weight in Grams: 604.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 328
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470978283
- ISBN
- 9780470978283
Hardback
Condition: New
€ 33.99€ 24.60
€ 33.99
€ 24.60
Hardback. A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team. This title encourages leaders to focus on tomorrow rather than yesterday. It explores the nature and origin of strategic leadership. Num Pages: 144 pages, 1, black & white illustrations. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 224 x 149 x 15. Weight in Grams: 304.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 144
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780749462031
- ISBN
- 9780749462031
Hardback
Condition: New
€ 40.00€ 36.20
€ 40.00
€ 36.20