Business & Finance
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Business & Finance
Hardcover. Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity. Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 162 x 23. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471467618
- ISBN
- 9780471467618
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Paperback. Describes game-changing designs using research-based strategies for inside organizational participants from CEOs, Boards of Directors, top, middle and lower managers and participants, and those people outside with a stake in its continued performance. Editor(s): Graen, George B.; Graen, Joni A. Series Editor(s): Graen, George B. Series: LMX Leadership: The Series. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 233 x 156 x 13. Weight in Grams: 368. Research-based Tools. Series: LMX Leadership: The Series. 246 pages, illustrations. Editor(s): Graen, George B.; Graen, Joni A. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. BIC Classification: KJMB. Dimension: 233 x 156 x 13. Weight: 368. Series Editor(s) :Graen, George B.
- Publisher
- Information Age Publishing
- Number of pages
- 246
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781607521501
- ISBN
- 9781607521501
Paperback
Condition: New
€ 64.17€ 11.66
€ 64.17
€ 11.66
Hardback.
- Publisher
- Polity Press United Kingdom
- Number of pages
- 230
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780745609355
- ISBN
- 9780745609355
Hardback
Condition: New
€ 65.36€ 42.15
€ 65.36
€ 42.15
Hardback. The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com) Num Pages: illustrations. BIC Classification: KJC; KJH; KJS; PBT. Category: (P) Professional & Vocational. Dimension: 166 x 240 x 29. Weight in Grams: 484.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259835643
- ISBN
- 9781259835643
Hardback
Condition: New
€ 26.99€ 20.16
€ 26.99
€ 20.16
Hardback. Using a rich array of examples, this book clearly and simply shows how a host of diverse events can be explained and predicted using statistics and tools from social science. The text moves from a discussion of formulating theories about real world phenomena to lessons on how to analyze data, test theories, and make predictions. Num Pages: 232 pages, Illustrations. BIC Classification: 1KBB; KCHS; KCJ. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 661. Weight in Grams: 400.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Stanford University Press United States
- Edition
- 2 Rev ed
- Number of pages
- 232
- Condition
- New
- SKU
- V9780804760492
- ISBN
- 9780804760492
Hardback
Condition: New
€ 42.99€ 40.25
€ 42.99
€ 40.25
Hardcover. Num Pages: 192 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 150 x 217 x 19. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118985977
- ISBN
- 9781118985977
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Hardcover. This book offers a comprehensive analysis of joint applications of patents from the EU, Japan and the USA, which directly signify collaborations between companies or inventors. It includes models that predict the probability of new connections. Series: Evolutionary Economics and Social Complexity Science. Num Pages: 194 pages, 40 colour illustrations, biography. BIC Classification: KC; KJQ; PBT; PBUD. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2020
- Publisher
- Springer Verlag, Japan Japan
- Number of pages
- 194
- Condition
- New
- Edition
- 1st ed. 2020
- SKU
- V9784431548065
- ISBN
- 9784431548065
Hardback
Condition: New
€ 106.94€ 38.69
€ 106.94
€ 38.69
Prediction Markets: Fundamentals, Designs, and Applications
Luckner, Stefan, Schröder, Jan, Slamka, Chri...
Paperback. Accurate predictions are essential in many areas such as corporate decision making, weather forecasting and technology forecasting. Prediction markets help to aggregate information and gain a better understanding of the future by leveraging the wisdom of the crowds. This book demonstrates that markets are accurate predictors. Num Pages: 141 pages, 31 black & white tables, biography. BIC Classification: KFF; KJMD. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783834933584
- ISBN
- 9783834933584
Paperback
Condition: New
€ 63.61
€ 63.61
Paperback. Num Pages: 280 pages, 7 black & white tables, biography. BIC Classification: KC. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 280
- Condition
- New
- SKU
- V9783835002234
- ISBN
- 9783835002234
Paperback
Condition: New
€ 64.63
€ 64.63
Hardback. Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. Series: Wiley and SAS Business Series. Num Pages: 176 pages, illustrations. BIC Classification: KJMV2; KJQ. Category: (P) Professional & Vocational. Dimension: 236 x 146 x 17. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893678
- ISBN
- 9781118893678
Hardback
Condition: New
€ 51.99€ 39.88
€ 51.99
€ 39.88
Hardcover. This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Series: Business in the Digital Economy. Num Pages: 260 pages, 9 black & white tables, 23 figures. BIC Classification: KJC; KJF; KJQ; KJU. Category: (G) General (US: Trade). Dimension: 151 x 217 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379276
- ISBN
- 9781137379276
Hardback
Condition: New
€ 72.08
€ 72.08
Paperback. Num Pages: 384 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119145677
- ISBN
- 9781119145677
Paperback
Condition: New
€ 30.99€ 22.71
€ 30.99
€ 22.71
Hardcover. Practical Utility of Biomarkers in Drug Discovery and Development covers all aspects of biomarker research applied to drug discovery and development and contains state-of-the-art appraisals on the practical utility of genomic, biochemical, and protein biomarkers. Editor(s): Williams, J. Andrew; LaLonde, Richard J.; Koup, Jeffrey R.; Christ, David D. Series Editor(s): Ekins, Sean. Series: Wiley Series on Technologies for the Pharmaceutical Industry. Num Pages: 408 pages, Illustrations. BIC Classification: KNDP; MMG; TDCW. Category: (P) Professional & Vocational. Dimension: 237 x 159 x 28. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 408
- Condition
- New
- SKU
- V9780470170830
- ISBN
- 9780470170830
Hardback
Condition: New
€ 167.56
€ 167.56
Hardcover. Discover the breakthrough tool your company can use to make winning decisions
This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Series: Wiley and SAS Business Series. Num Pages: 272 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 153 x 235 x 23. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118175569
- ISBN
- 9781118175569
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Paperback. Includes a process called Predictive Evaluation (PE) enables practitioners to provide executives with compelling training data around the success of training in the three areas of Intention, Adoption, and Impact. Num Pages: 200 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 12. Weight in Grams: 252.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Berrett-Koehler United States
- Number of pages
- 200
- Condition
- New
- SKU
- V9781605098241
- ISBN
- 9781605098241
Paperback
Condition: New
€ 42.99€ 31.89
€ 42.99
€ 31.89
Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037361
- ISBN
- 9781119037361
Hardback
Condition: New
€ 30.99€ 23.94
€ 30.99
€ 23.94
Hardcover. It is fundamental to measure the individual value of different medical interventions in order to prioritise resources. Preference-based approaches can produce measures that allow comparisons of such values. This volume covers altruism within families, differences in risk attitudes, and estimation of health benefits of food safety. Series: Advances in Health Economics & Health Services Research. Num Pages: 180 pages. BIC Classification: KCQ; MBP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 0. .
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410292
- ISBN
- 9781784410292
Hardback
Condition: New
€ 134.33
€ 134.33
Paperback. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 303 pages, 52 black & white illustrations. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 303
- Condition
- New
- SKU
- V9783824483358
- ISBN
- 9783824483358
Paperback
Condition: New
€ 90.91
€ 90.91
paperback. Editor(s): Tandy, David W. Num Pages: 204 pages, Illustrations, maps. BIC Classification: 1QDA; HBG; HBLA; KCZ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 4. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 1970
- Publisher
- Black Rose Books Canada
- Edition
- First Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9781551641881
- ISBN
- 9781551641881
Paperback
Condition: New
€ 25.99€ 22.60
€ 25.99
€ 22.60
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 311 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KNB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 437.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag Germany
- Number of pages
- 311
- Condition
- New
- SKU
- V9783824407651
- ISBN
- 9783824407651
Paperback
Condition: New
€ 113.49
€ 113.49
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 341 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 341
- Condition
- New
- SKU
- V9783824466726
- ISBN
- 9783824466726
Paperback
Condition: New
€ 86.21
€ 86.21
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 243 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 243
- Condition
- New
- SKU
- V9783834908926
- ISBN
- 9783834908926
Paperback
Condition: New
€ 91.89
€ 91.89
Preisbeurteilung ALS Determinante Der Verkehrsmittelwahl
Schneider, Helmut (Louisiana State University...
paperback. Series: Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1999th Edition
- Condition
- New
- SKU
- V9783409115612
- ISBN
- 9783409115612
Paperback
Condition: New
€ 69.31
€ 69.31
Paperback / so. Num Pages: 55 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 3. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 55
- Condition
- New
- SKU
- V9783409365314
- ISBN
- 9783409365314
Paperback
Condition: New
€ 67.84
€ 67.84