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Business & Finance

Results 41201 - 41220 of 61389

Business & Finance

Hardcover. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. Num Pages: 245 pages, biography. BIC Classification: KJK; KJP; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 15. Weight in Grams: 529.
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Edition
First Edition
Number of pages
248
Condition
New
SKU
V9780230549418
ISBN
9780230549418
Hardback
Condition: New

€ 88.75

Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780471772729
ISBN
9780471772729
Paperback
Condition: New

€ 25.99
€ 19.01

Paperback. Series: Studies in Marketing Management. Num Pages: 192 pages, biography. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 139 x 10. Weight in Grams: 246.
Format
Paperback
Publication date
1983
Publisher
Palgrave Macmillan
Edition
2nd
Number of pages
192
Condition
New
SKU
V9780333359150
ISBN
9780333359150
Paperback
Condition: New

€ 117.90

Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
Condition
Used, Like New
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
240
Format
Paperback
Publication date
1997
Edition
1998th Edition
SKU
KEX0163907
ISBN
9780333684771
Paperback
Condition: Used, Like New

€ 32.99
€ 4.99

Hardcover. This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. Num Pages: 263 pages, biography. BIC Classification: 1QFE; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 536.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Edition
1st Edition
Condition
New
SKU
V9780230205833
ISBN
9780230205833
Hardback
Condition: New

€ 78.62

Paperback. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Series: Palgrave Pocket Consultants. Num Pages: 238 pages, biography. BIC Classification: 1FPC; KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 16. Weight in Grams: 264.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2015
Condition
New
SKU
V9781137483799
ISBN
9781137483799
Paperback
Condition: New

€ 34.75

Hardback. BIC Classification: KJC. Dimension: 235 x 155. Weight in Grams: 514.
Format
Hardback
Publication date
2003
Publisher
Springer Berlin Heidelberg
Condition
New
SKU
V9783540442608
ISBN
9783540442608
Hardback
Condition: New

€ 78.35

Paperback. Num Pages: 320 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 175 x 19. Weight in Grams: 558.
Format
Paperback
Publication date
2009
Publisher
Sterling Publishers Pvt.Ltd India
Number of pages
320
Condition
New
SKU
V9788120746114
ISBN
9788120746114
Paperback
Condition: New

€ 13.99
€ 10.93

Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2009
Edition
3rd Edition
Condition
New
SKU
V9780749456405
ISBN
9780749456405
Paperback
Condition: New

€ 33.99
€ 20.72

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 93.40

Paperback. Series: The Basics. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 197 x 130 x 21. Weight in Grams: 324.
Publisher
Taylor & Francis Ltd
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415675833
ISBN
9780415675833
Paperback
Condition: New

€ 26.99
€ 26.80

Hardcover. Editor(s): Kortman, Houston P. Num Pages: 104 pages, illustrations. BIC Classification: KNXC; LNTJ. Category: (P) Professional & Vocational. Dimension: 229 x 159 x 13. Weight in Grams: 286.
Publisher
Nova Science Publishers Inc United States
Number of pages
104
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781626184855
ISBN
9781626184855
Hardback
Condition: New

€ 198.93
€ 133.70

Paperback. This book provides a comprehensive examination of the special issues concerning accounting in the public sector of the economy, discussing why public sector accounting is different from accounting for business organisations. Num Pages: 160 pages, col. Illustrations. BIC Classification: KFCP. Category: (U) Tertiary Education (US: College). Dimension: 244 x 189 x 11. Weight in Grams: 392.
Publisher
Pearson Education Limited United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780273720362
ISBN
9780273720362
Paperback
Condition: New

€ 90.38

Hardcover. The book provides an overview of the governmental accounting status quo in Europe by analysing the public sector accounting, budgeting and auditing systems in fourteen European countries. IT sheds light on the challenges faced by European countries as they move towards adoption of the European Public Sector Accounting Standards (EPSAS). Series: Governance and Public Management. Num Pages: 280 pages, 8 black & white tables, 4 figures. BIC Classification: 1D; JPP; KFCP; KFFD. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 20. Weight in Grams: 462.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137461339
ISBN
9781137461339
Hardback
Condition: New

€ 139.82

Paperback. Aimed at non-finance specialists, this book starts from the premise of what public sector managers need to know in order to use the financial information in front of them effectively. The key focus is on identifying the core information needed to make decisions from the sea of financial documents available to managers. Num Pages: 256 pages, 62 black & white tables, 9 black & white line drawings. BIC Classification: KFCP. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 508.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
2014th Edition
Condition
New
SKU
V9781137376985
ISBN
9781137376985
Paperback
Condition: New

€ 80.02

Paperback. These papers state the causes and consequences of the deficits in OECD countries, and point out remedies. After an overview of the situation in OECD countries, each contributor writes about his own country: the USA, the UK, Germany, Italy and France. Editor(s): Cavanna, Henry. Num Pages: 182 pages, biography. BIC Classification: KCL; KCM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
Format
Paperback
Publication date
1988
Publisher
Palgrave Macmillan United Kingdom
Number of pages
182
Condition
New
SKU
V9781349089543
ISBN
9781349089543
Paperback
Condition: New

€ 66.37

Hardback. A comprehensive and penetrating exposition of public sector economic theory. This book provides a balanced and thorough view of mainstream concepts with a strong theoretical focus throughout. Web based examples will reinforce for students how these theories can be applied in a local and relevant real world context. Num Pages: 528 pages, 129 black & white line drawings. BIC Classification: KC; KFFD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 198 x 25. Weight in Grams: 1070.
Publisher
Bloomsbury Publishing PLC
Number of pages
528
Format
Hardback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9780230522237
ISBN
9780230522237
Hardback
Condition: New

€ 88.29
€ 78.86

Paperback. * A thoroughly revised edition of the standard UK text in the area* All statistics bought up to date* A wealth of new material, particularly on taxation. . Num Pages: 500 pages, 0. BIC Classification: 1DBK; KCC; KFFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 160 x 230 x 35. Weight in Grams: 926.
Format
Paperback
Publication date
1990
Publisher
John Wiley and Sons Ltd
Edition
4th Edition
Condition
New
SKU
V9780631162087
ISBN
9780631162087
Paperback
Condition: New

€ 67.69

Paperback. Editor(s): Finsinger, Jorg. Num Pages: 242 pages, biography. BIC Classification: KCA; KFFD. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 316.
Format
Paperback
Publication date
1983
Publisher
Palgrave Macmillan United Kingdom
Number of pages
242
Condition
New
SKU
V9781349065066
ISBN
9781349065066
Paperback
Condition: New

€ 61.69

Paperback. Editor(s): Hyatt, Douglas; Belman, Dale; Gunderson, Morley. Series: LERA Research Volumes. Num Pages: 350 pages, illustrations. BIC Classification: KCF; KJMV2; KNV. Category: (UU) Undergraduate. Dimension: 230 x 141 x 12. Weight in Grams: 257.
Format
Paperback
Publication date
1996
Publisher
Cornell University Press United States
Number of pages
350
Condition
New
SKU
V9780913447673
ISBN
9780913447673
Paperback
Condition: New

€ 52.09

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