Business & Finance
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Business & Finance
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 27.12
€ 31.99
€ 27.12
Paperback. Provides the definitive treatment of fortune's formula or the Kelly capital growth criterion as it is often called. This volume covers various aspects of the theory and practice of dynamic investing. It discusses good and bad properties, as are fixed-mix and volatility induced growth strategies. Editor(s): MacLean, Leonard C.; Thorp, Edward O.; Ziemba, William T. Num Pages: 884 pages, black & white line drawings, black & white tables, figures. BIC Classification: KFFM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 168 x 249 x 45. Weight in Grams: 1510.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9789814383134
- ISBN
- 9789814383134
Paperback
Condition: New
€ 67.57
€ 67.57
Hardback. Presents the definitive treatment of fortune's formula or the Kelly capital growth criterion as it is often called. Editor(s): MacLean, Leonard C.; Thorp, Edward O.; Ziemba, William T. Series: World Scientific Handbook in Financial Economics Series. Num Pages: 884 pages, black & white illustrations, black & white tables, figures. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 249 x 170 x 51. Weight in Grams: 1633.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- World Scientific Publishing Co Pte Ltd
- Edition
- Reprint
- Number of pages
- 700
- Condition
- New
- SKU
- V9789814293495
- ISBN
- 9789814293495
Hardback
Condition: New
€ 337.16
€ 337.16
Paperback. Series: Oakwood Library of Railway History. Num Pages: 240 pages, 106 images. BIC Classification: 1DBKENM; KNGT; WGF. Category: (G) General (US: Trade). Dimension: 210 x 149 x 14. Weight in Grams: 518.
- Publisher
- The Oakwood Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780853617211
- ISBN
- 9780853617211
Paperback
Condition: New
€ 20.99€ 20.96
€ 20.99
€ 20.96
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 50.99€ 50.82
€ 50.99
€ 50.82
Paperback. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749469405
- ISBN
- 9780749469405
Paperback
Condition: New
€ 54.99€ 49.91
€ 54.99
€ 49.91
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292017433
- ISBN
- 9781292017433
Paperback
Condition: New
€ 42.99€ 41.32
€ 42.99
€ 41.32
Paperback. Num Pages: 288 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 159 x 273 x 16. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292151908
- ISBN
- 9781292151908
Paperback
Condition: New
€ 37.99€ 35.54
€ 37.99
€ 35.54
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164274
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164276
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, illustrations. BIC Classification: KFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 15. Weight in Grams: 341. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 262 p. 21 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Accounting - General,Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finan"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan New York
- Edition
- 2004th Edition
- Number of pages
- 272
- Condition
- Used, Like New
- SKU
- KEX0164277
- ISBN
- 9781403915320
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, diagrams, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 140 x 16. Weight in Grams: 378. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 294 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finance & Law - Management - General,Subjects - Business, Finance & Law - Reference"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan London
- Condition
- Used, Like New
- Edition
- 2004th Edition
- SKU
- KEX0161569
- ISBN
- 9781403915313
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Introduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that they will be expected to discuss in seminar debates and to draw upon in their essays Editor(s): Tadajewski, Mark; Parsons, Elizabeth; Maclaran, Pauline; Parker, Martin. Series: Sage Key Concepts Series. Num Pages: 240 pages. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 210 x 151 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781849205696
- ISBN
- 9781849205696
Paperback
Condition: New
€ 51.14
€ 51.14
Paperback. 'Key Concepts in International Business' is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Series: Palgrave Key Concepts. Num Pages: 256 pages, diagrams, illustrations. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 16. Weight in Grams: 372. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 283 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Reference & Education - International,Subjects"
- Condition
- Used, Like New
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2004
- Edition
- 2004th Edition
- SKU
- KEX0163939
- ISBN
- 9781403915344
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. 'Key Concepts in International Business' is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Series: Palgrave Key Concepts. Num Pages: 256 pages, diagrams, illustrations. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 16. Weight in Grams: 372. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 283 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Reference & Education - International,Subjects"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Edition
- 2004th Edition
- Number of pages
- 256
- Condition
- Used, Like New
- SKU
- KEX0163940
- ISBN
- 9781403915344
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. An indispensable guide to the central concepts of leadership for professionals and students alike. Series: Sage Key Concepts Series. Num Pages: 164 pages, black & white tables. BIC Classification: JHB; JPHL; KJMB. Category: (U) Tertiary Education (US: College). Dimension: 242 x 170 x 11. Weight in Grams: 350.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 164
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781849205894
- ISBN
- 9781849205894
Paperback
Condition: New
€ 47.99€ 47.77
€ 47.99
€ 47.77
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164207
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164279
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164281
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 336 pages, diagrams, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 217 x 139 x 18. Weight in Grams: 411. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 325 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Management - General,Business, Finance & Law - Reference & Education - Dictionaries,"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Edition
- 2004th Edition
- Number of pages
- 336
- Condition
- Used, Like New
- SKU
- KEX0164457
- ISBN
- 9781403915337
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
- Condition
- Used, Like New
- Edition
- 2004th Edition
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0161666
- ISBN
- 9781403915276
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Contains an A-Z list of all the key terms a student studying organization theory needs to understand, along with clear definitions, discussions of each area and further reading. Series: Sage Key Concepts Series. Num Pages: 192 pages, figures. BIC Classification: KJU. Category: (U) Tertiary Education (US: College). Dimension: 242 x 173 x 11. Weight in Grams: 342.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781847875532
- ISBN
- 9781847875532
Paperback
Condition: New
€ 48.04
€ 48.04
Key Concepts in Strategic Management (Palgrave Key Concepts S.)
Sutherland, Jonathan And Canwell, Diane
paperback. Series: Palgrave Key Concepts. Num Pages: 304 pages, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 141 x 18. Weight in Grams: 378. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Red Globe Press
- Condition
- Used, Very Good
- SKU
- KMK0021876
- ISBN
- 9781403921352
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Series: Financial Times Series. Num Pages: 328 pages, Illustrations. BIC Classification: GBC; KFF. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 21. Weight in Grams: 616.
- Publisher
- FT Press
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273750123
- ISBN
- 9780273750123
Paperback
Condition: New
€ 40.99€ 38.93
€ 40.99
€ 38.93