"One of the finest and more in-depth portrayals of the struggle of newspapers to reinvent themselves." Digital Journalism "Ryfe offers compelling evidence that the success of new forms of public interaction - social media, blogs, crowdsourcing, data mining, etc - can, and are, mobilising local communities in the interests of greater transparency and accountability. He identifies a key role for journalists in this process: "Crowds need people who can catalyze the community, organize its work in granular form and put the pieces together when finished." And although he accepts that there are some journalists, maybe the majority, who will find it difficult to accept this new gatekeeping role, he is adamant: this is the future, whether they like it or not." Times Higher Education "This is a book which demands attention within the media industry and with all those interested in the development of society in a changing social era." Orange Standard "For all our academic debates about what journalism should do to survive in the digital age, David Ryfe has done the invaluable research needed to have this discussion in the first place: he looked at what journalists do to make it work, and why." Mark Deuze, Indiana University "David Ryfe has written an accessible and thoughtful book about US press journalism as it faces the drawn-out challenge of finding new business models in the face of the digital revolution. With its first-person style and lively ethnographic detail, it is written to appeal to a new generation of students facing many professional uncertainties." Philip Schlesinger, University of Glasgow "'There will always be newspapers,' journalists told David Ryfe a half dozen years ago. Now they are not so sure what that could possibly mean, as Ryfe shows in this study of a profession in crisis. A masterful portrait of three different newsrooms close-up, warts and all, this is an original, readable, and important work." Michael Schudson, Columbia University