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Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Peter Shankman
€ 31.99
€ 25.13
FREE Delivery in Ireland
Description for Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Product Details
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
212
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470043929
SKU
V9780470043929
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Peter Shankman
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity. ... Read more
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