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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
Libby Gill
€ 41.99
€ 34.24
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Description for Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
Hardcover. An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. Num Pages: 234 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 416.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan
Number of pages
240
Condition
New
Number of Pages
234
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137278517
SKU
V9781137278517
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Libby Gill
Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more.Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has ... Read more
Reviews for Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
"Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing 'mindshare' brand." - Martin Lindstrom, Branding Expert and bestselling author of Buyology and Brandwashed "A terrific step-by-step guide for anyone starting or looking to grow ... Read more