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Collaboration in Tourism Businesses and Destinations: A Handbook
Dogan Gursoy (Ed.)
€ 134.38
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Description for Collaboration in Tourism Businesses and Destinations: A Handbook
Hardback. This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances. Editor(s): Gursoy, Dogan; Saayman, Melville; Sotiriadis, Marios. Num Pages: 368 pages. BIC Classification: KNSG. Category: (P) Professional & Vocational. Dimension: 249 x 172 x 26. Weight in Grams: 746.
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the ... Read more
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
Weight
745g
Number of Pages
368
Place of Publication
Bingley, United Kingdom
ISBN
9781783508112
SKU
V9781783508112
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
Reviews for Collaboration in Tourism Businesses and Destinations: A Handbook
Today's global marketplace for Tourism and Hospitality enterprises has become increasingly more complex. The world-wide expansion of travel and tourism driven by the digital marketing era has created opportunities for new alliances and partnerships between and among small-medium sized TTL enterprises. This book provides deep and relevant insight into the benefits of partnering with key TTL stakeholder groups. Additionally, the ... Read more