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Commitment-led Marketing
Jan Hofmeyr
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Description for Commitment-led Marketing
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern.
What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that.
More that ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model - a technique that analyses the degree of a ... Read more
Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern.
What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that.
More that ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model - a technique that analyses the degree of a ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780471495741
SKU
V9780471495741
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jan Hofmeyr
JAN HOFMEYR graduated from the University of Cape Town with a Doctorate in the Psychology of Religious Belief Formation in 1979. He taught in the Department of Religious Studies at the University of Cape Town from 1981-89. In 1986 Jan developed a theory of commitment and conversion which later evolved into a marketing research product called 'The ... Read more
Reviews for Commitment-led Marketing
"... many marketing professionals might find this an interesting read...." (Sales Director, February 2001) "The book provides good case studies and useful chapter summaries. The content seems challenging.... Issues raised are thoroughly researched, convincingly argued; taking the profession forward in its quest for more accurate and effective marketing." (Marketing Business, March 2001) "The book provides a ... Read more