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17%OFFMichael V. Russo - Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably - 9780804761628 - V9780804761628
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Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

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Description for Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Hardback. Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers. Num Pages: 272 pages, 4 tables, 15 figures. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 19. Weight in Grams: 498.

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.

Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a ... Read more

The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.

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Product Details

Format
Hardback
Publication date
2010
Publisher
Stanford University Press United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
Palo Alto, United States
ISBN
9780804761628
SKU
V9780804761628
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Michael V. Russo
Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008).

Reviews for Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably
"A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections."—Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, ... Read more

Goodreads reviews for Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably


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