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23%OFFSeena Sharp - Competitive Intelligence Advantage - 9780470293171 - V9780470293171
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Competitive Intelligence Advantage

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Description for Competitive Intelligence Advantage Hardcover. A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. Num Pages: 304 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 25. Weight in Grams: 500.

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker

In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes.

This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use ... Read more

  • Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979
  • Addresses all the most common myths and misconceptions about CI
  • Includes more than sixty examples of when to use CI
  • Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI

Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

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Product Details

Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780470293171
SKU
V9780470293171
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Seena Sharp
SEENA SHARP founded one of the first competitive intelligence firms in the United States. She has long been actively involved in CI, working as a CI leader at major corporations, writing articles on CI for business publications, and frequently speaking throughout the U.S. and Europe, including international conferences for the Society of Competitive Intelligence Professionals (SCIP). Her CI clients include ... Read more

Reviews for Competitive Intelligence Advantage
"Savvy business owners and managers must read Sharp's insightful book before making another big decision. The top expert in this field has written a compelling and extremely readable book for staying ahead of your competition." —Jane Applegate, columnist and author of 201 Great Ideas for Your Small Business "After reading this book, you will see your business differently, ... Read more

Goodreads reviews for Competitive Intelligence Advantage


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