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Competitive Strategy For Dummies
Richard Pettinger
€ 20.99
€ 18.38
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Description for Competitive Strategy For Dummies
Paperback. Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. Num Pages: 392 pages, Illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational. Dimension: 235 x 187 x 22. Weight in Grams: 714.
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
- What Competitive Strategy actually is
- The foundations of strategy and the five forces of competition
- Assessing the competition and strategic management in ... Read more
- Developing a competitive strategy
- Looking to the future and mergers and acquisitions
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
392
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
392
Place of Publication
, United States
ISBN
9780470779309
SKU
V9780470779309
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard Pettinger
Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.
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