Consumer Behaviour
Martin M. Evans
€ 77.46
FREE Delivery in Ireland
Description for Consumer Behaviour
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.
Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.
Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. ... Read more
Show LessProduct Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Condition
New
Weight
1791g
Number of Pages
576
Place of Publication
New York, United States
ISBN
9780470994658
SKU
V9780470994658
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Martin M. Evans
Martin Evans is a Senior Fellow at Cardiff Business School, having been Head of Marketing and Strategy there. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin’s specialist areas include direct marketing, consumer ... Read more
Reviews for Consumer Behaviour