×


 x 

Shopping cart
Gerrit Antonides - Consumer Behaviour - 9780471975137 - V9780471975137
Stock image for illustration purposes only - book cover, edition or condition may vary.

Consumer Behaviour

€ 77.78
FREE Delivery in Ireland
Description for Consumer Behaviour Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

... Read more

Product Details

Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
642
Condition
New
Number of Pages
642
Place of Publication
New York, United States
ISBN
9780471975137
SKU
V9780471975137
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Gerrit Antonides
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.

Reviews for Consumer Behaviour

Goodreads reviews for Consumer Behaviour


Subscribe to our newsletter

News on special offers, signed editions & more!