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Consumer Psychology: A Study Guide to Qualitative Research Methods
Paul M. W. Hackett
€ 20.99
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Description for Consumer Psychology: A Study Guide to Qualitative Research Methods
Paperback. This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. Num Pages: 100 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 151 x 10. Weight in Grams: 252.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Product Details
Publisher
Verlag Barbara Budrich
Format
Paperback
Publication date
2016
Condition
New
Weight
252g
Number of Pages
100
Place of Publication
Leverkusen, Germany
ISBN
9783847407720
SKU
V9783847407720
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Paul M. W. Hackett
Paul M.W. Hackett, PhD, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UKJessica B. Schwarzenbach, PhD, Independent Scholar, Massachusetts, USAUta Maria Jurgens, Doctoral Student, ETH Zurich, Switzerland
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