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Consumer Psychology of Tourism, Hospitality and Leisure
Geoffrey Crouch
€ 153.45
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Description for Consumer Psychology of Tourism, Hospitality and Leisure
hardcover. Themes covered by this collection of papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. Num Pages: 368 pages, Illustrations , maps. BIC Classification: JFFT; JM; KNSG. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 244 x 172 x 24. Weight in Grams: 953.
Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
Product Details
Format
Hardback
Publication date
2004
Publisher
CABI Publishing United Kingdom
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
Wallingford, United Kingdom
ISBN
9780851997490
SKU
V9780851997490
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Geoffrey Crouch
Professor Muzaffer Uysal, PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for ... Read more
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