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Contemporary Issues in Marketing Management
Suki N.M.
€ 62.99
€ 44.90
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Description for Contemporary Issues in Marketing Management
Paperback. Editor(s): Suki, Norazah Mohd; Suki, Norbayah Mohd. Num Pages: 102 pages, tables. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 231 x 173 x 8. Weight in Grams: 196.
In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also ... Read more
In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also ... Read more
Product Details
Publisher
Nova Science Publishers Inc United States
Number of pages
102
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
102
Place of Publication
New York, United States
ISBN
9781617289798
SKU
V9781617289798
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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