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Content Infrastructure Management
Alexander Benlian
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Description for Content Infrastructure Management
Paperback. Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 267 pages, 56 black & white tables, biography. BIC Classification: KJQ; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 361.
Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be substantiated with rationalistic decision logic. One of the key questions in media companies is ... Read more
Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be substantiated with rationalistic decision logic. One of the key questions in media companies is ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
267
Condition
New
Series
Markt und Unternehmensentwicklung / Markets and Organisations
Number of Pages
246
Place of Publication
Wiesbaden, Germany
ISBN
9783835003682
SKU
V9783835003682
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Alexander Benlian
Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München
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