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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Rebecca Lieb
€ 35.99
€ 33.15
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Description for Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
DISTINGUISHED FAVOURITE: NYC Big Book Award 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of ... Read more
DISTINGUISHED FAVOURITE: NYC Big Book Award 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749479756
SKU
V9780749479756
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Rebecca Lieb
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestle, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she ... Read more
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