Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Andrew Campbell
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Description for Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Hardcover. This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy. Num Pages: 400 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 27. Weight in Grams: 714.
A revised edition of the bestselling classic
A revised edition of the bestselling classic
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
500
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
400
Place of Publication
New York, United States
ISBN
9781118818374
SKU
V9781118818374
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About Andrew Campbell
Andrew Campbell, BA, MA, MBA, is a Director of Ashridge Strategic Management Centre. He is programme director of Group Level Strategy, Making Successful Acquisitions, Advanced Organisation Design and Designing Operating Models. Before joining Ashridge, Andrew was a Fellow of the Centre for Business Strategy at London Business School. Prior to that, he spent six years with McKinsey & Co. Andrew ... Read more
Reviews for Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
"The strength of this important book is in its unmistakable authority." (Developing Leaders, August 2014)