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Corporate Venturing: Creating New Businesses Within the Firm
Zenas Block
€ 4.99
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Description for Corporate Venturing: Creating New Businesses Within the Firm
Paperback. Some minor wear from previous owner, but remains a very good to fine copy
Innovation and entrepreneurship are crucial for surviving and prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But, once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels ... Read more
Innovation and entrepreneurship are crucial for surviving and prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But, once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels ... Read more
Product Details
Condition
Used, Very Good
Publisher
Harvard Business School Press
Format
Paperback
Publication date
1995
Number of Pages
384
Place of Publication
, United States
ISBN
9780875846415
SKU
KTJ0025312
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
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