×


 x 

Shopping cart
Arch Et Al Woodside - Creating and Managing Superior Customer Value - 9781848551725 - V9781848551725
Stock image for illustration purposes only - book cover, edition or condition may vary.

Creating and Managing Superior Customer Value

€ 118.27
FREE Delivery in Ireland
Description for Creating and Managing Superior Customer Value Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research ... Read more

Product Details

Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
352
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
352
Place of Publication
Bingley, United Kingdom
ISBN
9781848551725
SKU
V9781848551725
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

Reviews for Creating and Managing Superior Customer Value

Goodreads reviews for Creating and Managing Superior Customer Value


Subscribe to our newsletter

News on special offers, signed editions & more!