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Creative Personal Branding
Jürgen Salenbacher
€ 19.99
€ 19.53
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Description for Creative Personal Branding
Paperback. How to combine magic and logic, creativity and business? Num Pages: 228 pages, Illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 216 x 148 x 16. Weight in Grams: 366.
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Product Details
Publisher
BIS Publishers B.V. Netherlands
Number of pages
228
Format
Paperback
Publication date
2013
Condition
New
Weight
365g
Number of Pages
228
Place of Publication
Amsterdam, Netherlands
ISBN
9789063693152
SKU
V9789063693152
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jürgen Salenbacher
Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi's, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops. Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in ... Read more
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