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McMullan, W. Edward, Kenworthy, Thomas P. - Creativity and Entrepreneurial Performance: A General Scientific Theory (Exploring Diversity in Entrepreneurship) - 9783319047256 - V9783319047256
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Creativity and Entrepreneurial Performance: A General Scientific Theory (Exploring Diversity in Entrepreneurship)

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Description for Creativity and Entrepreneurial Performance: A General Scientific Theory (Exploring Diversity in Entrepreneurship) Hardcover. Creativity and Entrepreneurial Performance Series: Exploring Diversity in Entrepreneurship. Num Pages: 207 pages, 7 black & white illustrations, 5 colour illustrations, biography. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 509.
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of expecting entrepreneurial performance to be influenced by creativity, tracing back even before the pioneering work of Joseph Schumpeter (1883 to 1950), who defined entrepreneurship as creative-destruction—creating the new by supplanting or destroying the old. Subsequently, psychologist Robert Sternberg defined creativity as broadly encompassing creative ... Read more

Product Details

Format
Hardback
Publication date
2014
Publisher
Springer
Condition
New
Series
Exploring Diversity in Entrepreneurship
Number of Pages
207
Place of Publication
Cham, Switzerland
ISBN
9783319047256
SKU
V9783319047256
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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